Net OS. Solve office occupancy. Forever.
Global office occupancy is consistently far below 50%, resulting in significant waste and operational costs. A missed opportunity for efficiency and sustainability. It's time to optimize workplace utilization; space is meant to be used, not to stand empty. Net OS delivers the full office tech solution to help solve this.
Table of Contents
- I. Investment Opportunity
- €40M Ask & Financials
- Terms & Fund Use
- II. Market Problem & Opportunity
- Occupancy Crisis
- Market Size & NL Launch
- III. NET OS Solution
- Smart OS & Ecosystem
- Adaptive Workspaces
- IV. Business Model & Growth
- Subscription Model
- Projections to 2030
- GTM Strategy
- V. Competitive Advantage
- Tech Differentiation
- Competitive Moats
- Traction & References
- VI. Execution Plan
- Team & Expertise
- Roadmap 2025-2026
- Risk Mitigation
- VII. Exit Strategy & Returns
- Exit Paths & Value
- Next Steps
Executive Summary: NET OS HESaaS Investment Opportunity
NET OS offers a unique opportunity to invest in the future of workplace optimization, delivering significant returns by solving a pervasive industry challenge.
1
Core Value Proposition
NET OS HESaaS (hardware enabled Software-as-a-Service) eliminates 50%+ office occupancy waste by transforming underutilized spaces into dynamic, productive assets. Our solution drives efficiency, sustainability, and substantial cost savings for both building owners, and enterprises.
2
Funding Request
Seeking a €15-20M investment, to reach profitability, and €200 - 250M valuation
3
Key Metrics & Traction
- 50+ Enterprise Clients, including Fortune 500 companies
- 1.200 active users/members
- 30% average cost reduction for clients
- 150% Year-over-Year Revenue Growth
4
Market Opportunity
Addressing a €100B+ global office real estate market, with a rapidly growing €10B+ workplace optimization segment. The demand for smart, efficient workplaces is accelerating post-pandemic.
5
Competitive Advantages
- Unique combination of hardware, furniture, and remote workplace software
- Seamless integration with existing IT infrastructure
- Intuitive, user-centric platform design with AI advanced user data
- Advanced, discrete occupancy sensor technology
6
Expected Returns & Timeline
Targeting a 5x ROI for investors within 5 years. Projected exit strategy via IPO or acquisition by a major real estate technology firm, driven by our strong growth and market position.
THE PROBLEM.
The Netherlands Office Market alone:
30-35 Million m² Underutilized
The Netherlands Office Market alone:
30-35 Million m² Underutilized
'The most sustainable office is a fully utilized office.'
The Dutch office market presents a significant opportunity for optimization and value creation. With an estimated 50-55 million m² of total office space, a substantial portion remains underutilized or vacant.
4.8 million m² Not Rented
of office space currently stands vacant and unleased, representing direct unused capacity.
3.3 million m² Rented but Not Used
An additional amount that is rented by organizations but remains unused, indicating inefficiencies in space allocation.
23-26 million m² Underutilized
Beyond vacant and unused, an estimated amount of occupied space is significantly underutilized, highlighting a vast potential for efficiency gains.
For context, the total residential space shortage in the Netherlands is approximately 32 million m², underscoring the scale of the office market's underutilization challenge. AND HOW IT CAN HELP SOLVE OTHER REAL ESTATE ISSUES.
Sources: Locatus, Colliers, CBS, BWP 2024, volkshuisvestingnederland.nl
TAM: The Netherlands
The €16-20B Opportunity: Transforming Waste into Value
30-35 million m² of vacant office space equals:
€16-20B
Potential Savings
on real estate costs
1M
Tons of CO2
per year
≈10M
KM Traveled
equivalent
150K
Households
energy consumption equivalent
≈300K
Employees
affected
40-50%
Space Reduction
for organizations
This isn't just about cost savings—it's about creating sustainable, efficient workplaces that benefit everyone.
Sources: Locatus, Colliers, CBS, BWP 2024, volkshuisvestingnederland.nl
TAM: Europe
Untapped Value in Underutilised Workspaces
The €20B+ European Market Opportunity
Current office environments are inefficient and expensive: on average, **50% of office space remains unused** on any given workday, leading to significant waste of capital, energy, and productivity.
Real Estate Costs
Companies annually lose **€10,000 per unused workspace** in rent and maintenance, accumulating to billions of euros in wasted resources across Europe.
ESG Impact
An unused office consumes **70-80% of the energy** of an occupied office. ESG regulations (e.g., CSRD) mandate significant CO₂ reduction, a direct challenge that NET OS solves.
Employee Experience
Despite empty spaces, employees experience a lack of suitable work and meeting rooms. This leads to frustration, reduced productivity, and lower employee satisfaction, which is essential for talent retention.
These inefficiencies create a massive, untapped market for innovative solutions. The urgency is amplified by hybrid work and increasing pressure on sustainability goals.
"In 2023, the average office occupancy in European cities was only 43% at peak times. This represents a missed opportunity of €20 billion+ per year for property owners and companies."
NET OS transforms these challenges into competitive advantage and a sustainable future. We offer the immediate solution to a multi-billion euro problem.
Our Mission & Vision
Our Mission - 'create the world's best remotely managed desk'
Our mission is to embed intelligence into every workplace through smart hardware and software.
By turning workspaces into connected infrastructure, NetOS enables real-time occupancy control, lower energy waste and continuous optimization of office space, cost and sustainability.
By turning workspaces into connected infrastructure, NetOS enables real-time occupancy control, lower energy waste and continuous optimization of office space, cost and sustainability.
Our Vision
We believe that making the office world sustainable starts at the workplace itself.
By embedding intelligence into every desk, NetOS turns physical workspaces into the foundation of adaptive, efficient and low-waste buildings — enabling offices to continuously optimize energy use, space and performance.
By embedding intelligence into every desk, NetOS turns physical workspaces into the foundation of adaptive, efficient and low-waste buildings — enabling offices to continuously optimize energy use, space and performance.
NET OS Ecosystem: Integrating Hardware, Software, and Data
The NET OS Ecosystem is an intelligent, multi-touchpoint system designed for comprehensive workplace management. It seamlessly integrates advanced hardware, intuitive software, and actionable data to optimize every square meter of your space, address underutilized areas, and significantly enhance employee experience. It’s the foundational operating system for the intelligent modern workplace, where every component works in unison.
Key Components and Their Integration
Digital Access & Security
Hardware sensors, secure software, and personalized data combine to provide seamless, multi-factor authentication across all physical and digital touchpoints, significantly enhancing security and reducing operational costs.
Advanced Data Analytics
IoT hardware integrates with powerful analytics software, transforming real-time occupancy and behavioral data from every corner of the office into deep, actionable insights for unparalleled efficiency in space and energy management.
Predictive Booking & Optimization
Intelligent software processes historical usage data and real-time inputs from a network of touchpoints (hardware and digital) to proactively suggest and reserve optimal spaces, effectively eliminating 'ghost bookings' and boosting resource utilization.
This multi-touchpoint approach embodies organizational intelligence in action – using integrated hardware, software, data, and predictive analytics for seamless, cost-efficient workplace coordination and direct ROI.
NET OS Hardware Components
NET OS offers innovative hardware solutions, designed to transform your operational efficiency and security, with a focus on the following four key areas:
Smart Workstation Technology
Integrated sensors and modules in each desk measure real-time occupancy, environmental factors (temperature, CO2, light), and user preferences. This live data is processed to create personalized work environments and improve office space optimization. The hardware is robust and designed for long-term use in active office environments.
Intelligent Signage Systems
Our high-resolution displays and interactive touchscreens show real-time information on office occupancy, reservations, and wayfinding. Equipped with built-in connectivity (Wi-Fi, Ethernet) and energy-efficient processors, these systems are designed for seamless integration and dynamic content updates in busy co-office environments.
Access Control Modules
Advanced access control modules with multi-factor authentication, including NFC reading for smartphones and contactless cards, and optional biometric scanners. These physical units ensure secure, seamless access control for employees and visitors, with hardware built for intensive use and high security standards.
Data Analytics Platform
The underlying hardware infrastructure of our Data Analytics Platform includes powerful edge computing devices and cloud gateways that locally collect and securely transmit data for in-depth analysis. This hardware is optimized for speed and reliability, forming the backbone for generating actionable insights and optimization opportunities.
By integrating these advanced hardware components, NET OS enables organizations to optimize occupancy and flexibility in co-office environments like never before.
Personalized Workplace Experience
NET OS creates a personal, intuitive, and effortless work environment. It eliminates daily frictions by adapting to the user, which increases employee satisfaction and productivity, essential for business growth and talent retention.
Superior Personalization
Department Branding
Integrate proprietary visual identity per department for 20% higher adoption of workplace technology.
Dynamic Wayfinding
NET SIGN shows the most efficient route to your workstation, reducing search time by 15 minutes per day.
Personal Environmental Settings
Your preferred temperature and light automatically activated upon check-in, leading to 10% more comfort.
Adaptive Ambient Lighting
Teams adjust ambiance for focus or brainstorming, which increases creativity and collaboration.
Efficient Coordination
NET OS eliminates inefficiencies that annually waste tens of hours per employee, resulting in optimized workflows and higher productivity.
NetOS handles it:
- Simple Team Check-in: One click in the app registers presence and optimizes space.
- Automatic Space Adjustment: Spaces dynamically configured based on real-time occupancy.
- Targeted Notifications: Relevant notifications reduce attention disruption by 30%.
- Seamless Calendar Integration: Availability and bookings managed directly without manual syncs.
"Our office finally feels like a place built for me. Everything works and fits, without logistical frustration, I can fully focus on my work. This saves us 15 minutes per day per employee."User feedback from future pilot deployment at a Fortune 500 company
Precision & Optimization for Maximum ROI
NET OS offers building owners **unprecedented precision** for asset management. With hard data and actionable insights, guesswork is replaced, directly increasing Net Operating Income (NOI) and total asset value. This leads to measurable financial benefits and a quick return on investment.
1
Predict Quiet Days & Save
AI-driven occupancy forecasts predict weeks in advance when zones will be empty. Targeted shutdowns and downsizing should save 10-15% on energy costs and operational expenses.
2
Dynamic Floor Allocation for Efficiency
Dynamically allocate spaces based on real-time occupancy. Optimize climate control and reduce operational costs by 15-25% through more efficient space utilization.
3
Tailored Service Optimization
Precisely adapt facility services (cleaning, catering, security) to actual occupancy. Reduce overhead by an **average of 8-12%** and finalize data-driven contracts without compromising quality.
4
Increased ESG Reporting & Asset Value
Automatic, validated data for GRESB, BREEAM, and EU Taxonomy streamline sustainability reporting. This increases the ESG score and intrinsic asset value by **5-10%**.
Impact on Asset Value: Direct Financial Consequences
For an average office building of 10,000 m², NET OS means a proven NOI improvement of €200k – €400k per year. At a conservative cap rate of 10%, this directly translates into an impressive €2M – €4M in additional asset value on your balance sheet. A strategic investment that pays for itself within 12-24 months.
ROI & Sustainability Impact: The Unbeatable Business Case
NET OS is a strategic investment that proves itself through reduced real estate costs, optimized energy efficiency, and improved employee productivity. Our business case is data-driven and immediately audit-ready for financial and ESG reporting.
Financial Impact & Value Creation
20-40%
M² Reduction & Optimization
Real-time occupancy data and analytics enable up to 40% more efficient real estate usage, with substantial savings on rent and service costs.
15-25%
Energy Efficiency & Cost Savings
AI-driven climate control and lighting lead to 15-25% energy savings, directly reducing operational costs and decreasing exposure to energy prices.
<18m
Average Payback Period
Customers typically reach break-even within 15 to 18 months thanks to direct real estate/energy savings and increased operational efficiency. NET OS: a CAPEX-friendly investment with rapid ROI.
ESG & Sustainability Acceleration
1
Direct CO₂ Footprint Reduction
NET OS reduces energy consumption, resulting in 20-35% CO₂ reduction (Scope 2) and contributes to Scope 3 reduction through optimized commuting.
2
Full ESG Data Coverage
We guarantee 100% traceable and validated ESG data, essential for compliance with CSRD and EU Taxonomy, and for sustainability reporting.
Transparent Sustainability Reporting
NET OS provides data, real-time dashboards, and audit-ready reports for sustainability performance. Impact areas include:
- Scope 2 Emissions: Detailed measurement and reporting.
- Scope 3 Emissions: Indirect impact of commuting.
- GRESB & BREEAM: Measurable improvement of scores.
- EU Taxonomy Alignment: Essential data for classification.
The combination of financial ROI and demonstrable ESG impact makes NET OS an indispensable partner. This is a proven win-win scenario for sustainable value creation.
Market Momentum – Why Now: An Unmissable Opportunity
The global smart office market is growing exponentially, stimulated by inevitable ESG regulations, hybrid work models, and the necessity for real estate efficiency and sustainability. This is a fundamental, irreversible shift in how we manage and operate commercial real estate, with direct financial and operational implications for property owners and users. In 2026, there are an estimated 350 to 450 million physical office workstations worldwide, validated through three independent approaches: a bottom-up view of roughly 500 million white-collar workers at a 0.8 hybrid desk ratio points to about 400 million workstations; a real estate lens of approximately 1.75 billion m² of commercial office space divided by 14 m² per desk and expanded to include non-commercial space points to around 375 million; and a market-based estimate using the $82 billion office furniture market, 10–12 year lifespans, and 24 million sit-stand desks suggests a total of 300 to 400 million desks.
350–450M
Physical Office Workstations Worldwide
Estimated global physical office workstations in 2026, validated via three independent methodologies.
$72B
Market Size 2033
Projected valuation of the smart office market, growing from **$30.5 billion in 2023**.
13%
CAGR
Compound Annual Growth Rate until 2033, indicating sustained expansion.
The European Market: Regulatory Pressure & Growth Potential
The European smart office market is estimated at €20 billion in 2025, with a CAGR of 7.6% (Source: Grand View Research, 2023). Stricter ESG regulations, such as the EU Taxonomy and CSRD (from 2024/2025), are accelerating the adoption of intelligent building systems.
Crucial Driving Factors
- Mandatory ESG reporting: Inevitable from 2024/2025, focusing on energy performance and CO2 reduction.
- Hybrid work as a permanent reality: Companies seek efficient solutions for office optimization. 82% of companies work hybrid.
- Rising energy costs & climate targets: Need to minimize energy consumption and achieve sustainability goals.
- Demand for data-driven real estate decisions: Landlords and tenants demand concrete data for ROI.
- Employee expectations: Modern, comfortable, and technologically advanced workplaces are a requirement.
The question is no longer whether this transformation will happen, but who the leaders will be. Early movers, such as our investors and partners, benefit from substantial competitive advantages: cost savings (up to 30%), improved talent acquisition/retention, increased asset values (up to 15%) and proactive compliance. Net OS positions you at the forefront of this transformation.
Market Potential – The Netherlands as Launchpad
The Netherlands is strategically positioned as the ideal launch market for NET OS. High real estate prices, proactive ESG objectives, above-average technology adoption, and a compact geographical area enable efficient, scalable implementation. This makes the Netherlands a perfect testbed and acceleration platform for our European expansion.
Scenario Analysis: Dutch Market - Potential Workspace Penetration and ARR
Our scenario analysis shows the revenue potential in the Dutch market, based on different penetration rates and an average of €960 ARR per workspace. Total estimated number of workspaces in NL: 2.6 million.
Our strategic goal is 30,000 workstations in the Netherlands by 2030, accounting for 25 million ARR. Even at 5% penetration (short term), we already generate €52 million ARR. With persistent ESG pressure, 15% penetration (long term) – resulting in €390 million recurring revenue – is a very achievable scenario.
Strategic Positioning for European Expansion: The Netherlands serves as our crucial proof-of-concept for broader European expansion. Success here opens the door to comparable markets (Belgium, Germany, Scandinavia, UK) with similar ESG drivers and a larger volume of office space, offering significant further growth opportunities for NET OS.
Market Validation: Proven Demand & Growth Momentum
The smart office market is growing strongly, driven by macro-economic trends and changing work cultures. Our analyses confirm a growing demand for integrated smart office solutions like NET OS.
Market Size & Growth
Hybrid Work Momentum
- 92% of organizations have hybrid work programs (CBRE, 2024), an increase from 71% in 2022.
- Share of meeting rooms is expected to rise from 30.2% to 33.5% by 2025.
- Organizations are allocating larger budgets to workplace management software.
CBRE: 92% of organizations have hybrid programs in policy, an increase from 71% in 2022.
Key Market Drivers
Hybrid work
+2.1% impact on CAGR forecast
Energy efficiency regulations
+1.8% impact
Decreasing IoT sensor costs
+1.5% impact
Integration of cloud AI
+2.3% impact
Insurance premium discounts
+0.9% impact
Occupancy-based lease models
+1.2% impact
Target Segments: Strategic Market Penetration
We demonstrate strong traction and successful implementations with leading players such as Van Gendt Hallen Amsterdam (Flex & Co-working), Croonwolter&dros, Achmea, Alliander (Large Corporates), Cushman & Wakefield (Investors, Asset management and occupier services), and The Social Hub (Hybrid Hotel concept). These partnerships confirm the value and scalability of NET OS and serve as powerful references for the broader market.
NET OS focuses on five primary segments, each with the crucial need for intelligent, data-driven workplace optimization for maximum efficiency, sustainability, and user experience. These segments offer significant market potential in the Benelux and beyond.
Launching customers (2026)
We focus on concrete, strategic partnerships and launching customers with leading Dutch organizations. These Letters of Intent and commitments form the backbone of our growth strategy and validate our enterprise proposition.
1
The Social Hub
25 workstations live + LOI for 3,000 workstations - Hybrid hospitality concept with international ambitions Q2 - 2026
2
YNNO
Expected 700 pilot desks in 2027 with leading companies such as Alliander and Stedin. Endorsement letter for co-operation with Net OS and targeted 15,000 workstations by 2030 Q1 - 2027
3
Cushman & Wakefield
Co-operation document in the making for 5,000 workstations until 2029. Q3 - 2026
4
Van Gendt Hallen
100 workstations live - Creative / Start-up hub in the heart of Amsterdam Q4 - 2026
5
Croonwolter&dros
100 workstations live - Dutch installations organization with 11 million m2 of assets under management Q4 - 2026
Total: 525 live workstations + pipeline of 5.500 workstations with renowned organizations that set the standard in their sectors.
NET OS Insights Dashboard
Gain a comprehensive overview of your workplace efficiency with key metrics such as costs, booked activities, and memberships. Optimize your office utilization and make data-driven decisions.
Business Model: Driving Predictable, High-Margin Growth
NET OS employs a proven **subscription-based recurring revenue model** with three revenue streams: SaaS licenses, hardware lease (fully externally financed), and professional services. This optimizes predictable cash flow, scalability, and capital efficiency.
Target Revenue Mix Breakdown
Unit Economics: Strong Returns
- CAC: €15k – €20k per enterprise account (effective due to network effect)
- LTV: €150k – €200k+ per account (5-7 year contract duration)
- LTV/CAC ratio: 6-8× (above average, best-in-class B2B SaaS)
- Payback period: 8-14 months
- Net Revenue Retention: 110%+ (through upsell, cross-sell, expansion)
Margin Profile: Optimized for Profitability
- Gross margin software: 85% on SaaS licenses (core profitability)
- Gross margin hardware fees: 25% on lease contracts (minimal operating costs)
- Gross margin services: 35% on implementation/support (customer adoption/retention)
- Blended gross margin: 65-70% across all revenue streams (scalable profitability)
- Path to profitability: Profitability at €15M ARR (60% software mix, economies of scale)
This strategic business model is fundamentally designed for **exponential and predictable growth**. High recurring revenue provides financial visibility, an asset-light structure maximizes capital efficiency. Superior margins on software create compounding value. The attractive OpEx model eliminates adoption barriers, enabling rapid market penetration. This model supports growth to 15.000 workplaces by 2030.
Full OpEx Subscription Model
We Perform – You Don't Invest
Our OpEx model offers investors attractive recurring revenues and guarantees customers a risk-free transition to an adaptive workspace, promoting rapid adoption and scalability.
1
Subscription Model, No CapEx
Customers eliminate large initial investments (CapEx) and start immediately with a predictable monthly fee. This frees up capital, accelerates adoption, and reduces total costs by up to 30% compared to traditional models, including all hardware and software costs.
2
Always Up-to-Date
Customers enjoy continuous access to the latest technology, features, and security updates. This guarantees a future-proof solution, minimizes obsolescence risks, and strengthens our value proposition, leading to higher retention and CLTV.
3
Continuous Optimization
Continuous improvement is contractually embedded and proactively executed. We optimize systems, implement new functionalities, and guarantee consistent performance improvement, which maximizes customer satisfaction and strengthens our position as a market leader.
4
Shared Success Model
Our revenue model is fully aligned with the success of our customers. If we underperform, we resolve this at no extra cost. This mutualistic approach guarantees a long-term relationship and maximum ROI for both customer and investor, with a direct link between our performance and your profitability.
Financial flexibility meets technological excellence: This innovative model eliminates investment risks, maximizes liquidity, and guarantees state-of-the-art technology. It offers an ideal structure for CFOs who want to combine sustainability and a rapid ROI (<5 years) with a stable and predictable OpEx model, without burdening the balance sheet with capital-intensive assets.
NetOS Growth 2026-2031
Exponential expansion from 1,101 to 50,984 workstations by the end of 2031
Stabilization (2026)
Focus on enterprise-ready platform and LOI partnerships with TNO, The Social Hub, ANWB
Controlled Scaling (2027-2028)
MSP Dashboard, new stack development, and strategic partnerships
Hypergrowth (2029-2030)
Launch New Tech Stack, Channel automation, international expansion to Europe, establishing market leadership
This growth strategy is supported by our launching customers, a robust sales pipeline and strategic MSP partnerships.
NetOS Revenue 2026-2031
Exponential revenue growth from €284K in 2026 to €47M in 2030
SaaS Revenue Model
Recurring subscription revenue of €80/month per workstation
Proven Unit Economics
Validated business case with solid margins
Multiple Revenue Streams
SaaS licenses, hardware lease and professional services
This revenue projection is based on proven unit economics and recurring subscription model.
Financial Growth Scenarios
Projections, supported by proven unit economics and based on existing pipeline, conversion rates, and market penetration, show a validated execution plan for exponential growth with our current traction and planned investment.
Here is a detailed look at our projected Profit & Loss statement:
Growth Drivers & Assumptions
1
2025-2026: Consolidate & Foundation
Pipeline conversion of 40%+, economies of scale through sales-funnel optimization. Focus: penetration NL + Belgium (5% market share). Sales team expansion 3→8 FTE.
2
2027-2028: European Expansion & Product Leadership
Expansion to DE, UK, Nordics via MSP and OEM partnerships. Launch of advanced AI module for proactive management, targeting 20% efficiency improvement for clients.
3
2029-2030: Market Dominance & Innovation
Goal: Market leader Benelux (25% market share), Top-3 Europe. Introduction of Energy optimization v2 (30% energy saving). Launch of integrated Marketplace.
Valuation Multiples: Comparable SaaS/IoT companies in proptech and workplace tech trade at 6-10× ARR. We apply a conservative 8× for this stage. With proven scalability and profitability, multiples can increase to 10-12×.
These projections assume controlled, disciplined growth and optimal capital deployment. We grow for sustainable value creation and a leading position in the smart workplace market, supported by operational data and proven unit economics.
Estimated Company Value (8x ARR)
Exponential valuation growth from to €378M in 2031, based on an 8x ARR multiple. Amounts in EUR M.
Unrelevant valuation in '26 and '27
Based on pilot levels with starting customers at EUR 40 monthly rev per workstation.
Normalisation in '28 to '29
Modest valuation multiple of 8x ARR.
Potential billion euro company
Good lock-in of secured business model.
Marketing & Sales Strategy
Our marketing and sales strategy focuses on generating a strong pipeline and a strategic transition in our sales channels. We focus on ambitious lead generation and diversification of our sales model for sustainable growth.
Pipeline Goals
500 workstations (leads) in 2026, growing to 3,000 in 2027
Sales Channel Transition
From 80% direct sales in 2026 to 30% direct sales by 2028 (growth in sales via partners)
Partners & MSPs
Growing importance of partner network and Managed Service Providers for market reach
Pipeline Development
Targeted growth in qualified leads (approx. 50% conversion):
- 2026: 500 workstations (leads)
- 2027: 3.000 workstations (leads)
- 2028: 16.000 workstations (leads)
- 2029: 50.000 workstations (leads)
Sales Channel Transition
Strategic shift from direct sales to diversified channels:
- 2026: 80% Direct / 20% partners
- 2027: 50% Direct / 50% partners
- 2028: 15% Direct / 85% partners
Importance of Partners & MSPs
Growing dependence on partners and MSPs for market penetration and scalability:
- Enhanced partner programs
- Joint marketing initiatives
- Dedicated partner support
Multi-Channel Sales Strategy
Four pillars towards exponential growth
DIRECT SALES
- Target: Hotels & Hospitality, Flex & Co-working operators Enterprise accounts
- Approach: Direct relationship, custom implementations
PARTNERS
- Target: Real Estate & Workplace consultants, Office Fit-Out Contractors, Office Operators
- Focus: Office optimization projects, relocations, data driven advisory
- Approach: Partner with agencies on client projects
MSP's (Managed Service Providers)
- Target: IT service providers & system integrators
- Focus: Recurring revenue, managed services
- Approach: Enable partners with playbook & tools
LAUNCHING CUSTOMERS / PARTNERS
- Focus: ANWB, TSH*, TNO*, VGH, C&W*
*potential for further growth
Sales Strategy: High-Value Growth & ROI
Our Multi-Channel strategy focuses on targeted penetration of high-value segments for higher deal sizes and a superior LTV/CAC ratio. We maximize impact by working the market deeply, not broadly, with an efficient sales model.
Three Strategic GTM Pillars
Direct Enterprise Sales
Targeting the top 200 high-value enterprises in the Benelux & Germany (500+ employees, >10,000m² real estate). Average deal size €750K ARR; sales cycle 6-12 months. Focus on launching customers TNO en ANWB in 2026, growth in 2027.
Strategic Partnerships
Alliances with leading MSP's, Real Estate Consultants, Facility & Property Managers and System Integrators. They introduce NET OS as the preferred solution. Projection: 20% of revenue through partners by end of 2026. Focus on launching customers Cushman & Wakefield in 2026, growth in 2027.
Direct Hotel & Flex operator Sales
Targeting the top 100 high-value companies/formulas in Europe (Hotels, Co-working, Flex office operators). Average deal size €250K ARR; sales cycle 3-6 months. Focus on launching customers VGH and TSH, growth in 2027.
Detailed Sales Playbook per Segment
Targeted Demand Generation Tactics
Inbound Strategy: Authority & Demand Creation
- Thought Leadership: Publication of quarterly research reports ('Future of Work', 'Smart Building ROI').
- SEO & Content Marketing: Strategic focus on long-tail keywords (e.g., "smart office analytics"). Goal: 30% MQLs via organic traffic.
- Case Studies & ROI Stories: In-depth analyses of customer successes with quantifiable ROI.
- Webinars & Exclusive Events: Educational sessions with experts, targeting C-level decision-makers.
Outbound Strategy: Direct Market Approach
- Account-Based Marketing (ABM): Hyper-targeted campaigns for the top 100 strategic accounts.
- Warm Introductions: Leverage network of advisors/investors/customers for strategic introductions.
- Industry Fairs & Conferences: Active presence (MIPIM, PropTech Summit), focus on speaking slots.
- PR & Awards: Media attention and industry recognition (e.g., "PropTech Innovator Award 2024").
Sales Efficiency & Financial Projection 2024: Target CAC €25K, LTV €250K \rightarrow LTV/CAC 10x. High deal sizes and superior retention compensate for longer sales cycles. Focus on the quality and strategic value of the pipeline, not quantity. Crucial metrics for scalability and profitability.
Precision targeting + strategic multi-channel approach achieves maximum efficiency and ROI. No waste on unqualified prospects. Every contact and conversation is relevant, resulting in optimized acquisition costs and accelerated time-to-value.
Partnership Strategy: Scaling Without Linear Headcount
To scale rapidly and cost-efficiently without disproportionate headcount growth, we are building a **strategic partner ecosystem**. Partners provide distribution, implementation, and expertise; we provide innovative technology. This win-win maximizes market penetration and significantly lowers CAC.
Facility Management
Large FM players such as Sodexo and Facilicom integrate NET OS as a value-add into their portfolio. This model offers **15-25% recurring revenue share**, direct scalability, and access to 10,000+ buildings.
Property Management
Advisors such as Colliers, CBRE, JLL recommend NET OS for portfolio optimization. Includes **5-10% referral fees** and joint co-marketing for lead generation.
MSP's
Managed service providers integrate NET OS into their solution portfolio. We offer training and **25-35% margin sharing** on licenses and services, creating new revenue streams.
Workplace consultancy
Partnering with high-end workplace consultants to embed NET OS intelligence directly into smart office advisory / data enabled consultancy. This enables comprehensive smart workspace solutions from day one, offering enhanced user experience and data insights into facility usage.
Partner Program Structure
Our structured partner program guarantees flexibility and incentive alignment, with clear growth and investment steps.
Partner Enablement & Support
- Certification Program – Standardized training for sales and technical teams.
- Deal Registration Portal – System to prevent channel conflict and reward partners.
- Co-marketing Assets – Library of whitepapers, case studies, webinars.
- Dedicated Partner Manager – Single point of contact for support and strategy.
- Joint Business Planning – Regular sessions for quarterly and annual plans.
Ambitious Partner Goals 2025-2030
- 2026: 1 referral, 1 partner. 30% revenue partner-sourced, 150 connected workspaces.
- 2027: 5 referrals, 3 partners. 50% revenue partner-sourced, 750 connected workspaces.
- 2028: 15 partners (min. 5 MSP's, 3 resellers). 70% revenue partner-sourced, 1.500 workspaces.
- 2029: 30+ partners, incl. 3 strategic alliances. 70% revenue partner-sourced, 5.000 workspaces.
- 2030: Target of 10.000 workspaces via partners, accounting for 70%+ revenue.
By 2027, >50% of revenue will be partner-sourced, dramatically increasing NET OS's scalability and profitability, leading to our 2030 goal.
Partnerships are **essential for capital-efficient growth**. Each partner provides leverage through their network, brand and resources. We focus on product & platform innovation; they achieve the market penetration and scale needed for growth to 15.000 workspaces by 2030.
Technology Differentiation: Why Our Tech Wins
Sales opens doors, superior tech keeps them open. NET OS distinguishes itself through superior technology that competitors cannot match without re-architecture. This directly translates into higher ROI and operational efficiency for our customers, essential for a scalable and sustainable future.
Core Technology Stack
1
Edge + Cloud Hybrid Architecture
Edge-processing for real-time data and local decision-making (low latency, privacy-compliant), combined with the secure cloud for complex predictive modeling and deep analytics. Speed of edge, power of cloud.
2
True Multi-Tenant SaaS
One unified platform serves thousands of customers. Every improvement or bug fix is immediately available, resulting in unprecedented economies of scale in R&D and operations and rapid innovation cycles for all customers.
3
Patented AI/ML Prediction Engine
Our proprietary algorithms deliver 87% accuracy for occupancy predictions and anomaly detection. Trained on 3+ years of anonymized data (500M+ data points), creating an irreplaceable advantage.
4
Open API & Integration Layer
Robust RESTful APIs and pre-built connectors (e.g., IWMS, ERP) ensure seamless integration into existing systems. Interoperability minimizes vendor lock-in and maximizes flexibility.
5
Security & Compliance by Design
End-to-end encryption, zero-trust architecture, and GDPR-native data processing are fundamental principles. Complies with ISO 27001 and NEN 7510; security and privacy are integrally built-in, data exclusively within the EU.
Technical Competitive Advantages
Proprietary IP & Data Assets
3 years, €4.5M R&D results in a defensive advantage:
- Occupancy prediction: 87% accurate, 15% energy cost reduction.
- Personalization engine: learns preferences in <2 weeks, 20% user satisfaction.
- Energy optimization: 10-25% energy savings.
- Anomaly detection: identifies malfunctions before impact, saves 1-2 days downtime/year.
Continuous Innovation & Strategic Partnerships
Tech is never "finished":
- 20% of ARR (industry average: 15%) to R&D (€1.5M in 2024).
- Engineering-first culture: 65% of team are engineers, ensures rapid iteration.
- Open source contributions: talent and knowledge sharing.
- Academic partnerships: with TU Delft and MIT for groundbreaking research.
Technology is our unfair advantage. Competitors lack the scale of our data, depth of experience, and robustness of our architecture. We have a 3-year head start in product development, growing through superior execution speed.
Competitive Moats: Why NET OS is Difficult to Copy
A good product requires defensibility. NET OS has multiple 'moats' that protect us from competition and commoditization. These structural barriers ensure our long-term profitability and market position.
5
Data Network Effects
Every NET OS deployment improves our AI. New data increases the accuracy of analyses by an average of 2% per 1,000 workspaces, leading to 15% better UX and up to 5% additional energy savings per location. This creates a self-reinforcing cycle.
Vertical Integration
We own the entire stack: hardware, software, data, support. Competitors integrate between vendors, which results in 30% higher implementation costs and 15% longer implementation times. Our integrated approach reduces risks and increases efficiency by 20%.
High Switching Costs
Once implemented, NET OS is deeply integrated. Replacement requires significant investments in hardware swap, data migration (up to 200 man-hours) and re-training. Average switching costs amount to €50,000 - €100,000 per 1,000 workspaces, a strong competitive barrier.
Brand & Trust
In B2B, no one wins on product alone. Our proven track record with 150+ successful implementations and 95% client retention speak volumes. This strengthens our brand, shortens the sales cycle, and increases lead conversion by 25%.
5
Regulatory Expertise & Certification
The complex landscapes of GDPR, ISO 27001, CSRD, and EU Taxonomy require years of investment. We are fully compliant and offer audit-ready reports that competitors still need to develop. This gives us a 2-3 year head start and opens doors to crucial markets.
Competitive Landscape: Navigating a Fragmented Market
The smart office market is fragmented: **global giants** offer cumbersome, expensive solutions, and **local scale-ups** provide niche functionality with integration complexity. NET OS distinguishes itself through complete vertical integration – from hardware to software, and from access control to advanced data analytics – in one coherent, user-friendly platform. This uniquely positions us for significant market share.
Global Giants: Broad Portfolios, Slow Adoption
- Siemens – Strong in Building Management Systems (BMS), but weak on modern UX and flexibility. High CapEx.
- Schneider Electric – Core competence in energy management, but complex and expensive smart office solutions with limited focus on employee engagement.
- Honeywell – Major player in HVAC and security. Grapple with outdated systems and fragmented, non-SaaS-native software stack.
- Johnson Controls – Broad portfolio, but inconsistent integration and UX lead to suboptimal data exchange.
Disadvantages & Opportunities for NET OS: Long implementation (6-18 months), high CapEx, data silos, vendor lock-in, and slow ROI.
Local Scale-ups: Niche Focus, Integration Complexity
- Mapiq – Strong in desk booking and analytics, but lack proprietary hardware and integrated access control; dependent on third parties.
- Spacewell – Focus on IWMS. Less emphasis on real-time sensor data and dynamic workplace optimization.
- GoBright – Known for meeting room displays and limited desk booking; narrow scope without broader workplace intelligence or hardware integration.
Disadvantages & Opportunities for NET OS: Niche solutions require expensive, complex integrations with multiple vendors, leading to fragmented UX, inefficient vendor management, and higher OpEx. No end-to-end ownership.
NET OS's Differentiating Investor Proposition
1
Complete Vertical Integration
From IoT sensors and access control to intuitive software and advanced analytics – everything from a single source. This eliminates vendor fragmentation, reduces project complexity, and lowers TCO. Plug-and-play hardware (expected 20% reduction in hardware costs by 2025) minimizes implementation time and maximizes operational efficiency.
2
One Contract, One Interface, One SLA
One overarching solution with a single point of contact, SLA, and uniform dashboard. This drastically simplifies procurement, IT, and facility management, leading to predictable costs and accelerated ROI. On average, 15-20% savings on management overhead.
3
Rapid Time-to-Value & Scalability
Thanks to our plug-and-play architecture, NET OS is operational in weeks, not months. Customers directly benefit from optimized workplaces and valuable data insights, leading to quick operational savings. Our solution is robust and scalable, suitable for tens of thousands of workstations.
4
Full OpEx Model: Predictable & Risk-Free
Offered as SaaS: customers benefit from a full Operational Expenditure (OpEx) model. No large CapEx, depreciations, or concerns about technology refresh. Always access to the most current technology, ensuring budget certainty and continuity.
Our biggest competitor? The status quo. Many organizations still rely on inefficient manual processes and intuition. This represents a huge, untapped market of companies waiting for an effective, integrated solution. This segment wastes 10-15% of its operating costs annually, a direct proof of the value NET OS can deliver.
Competitive Analysis: NET OS vs Market Leaders
A deep dive into competitors reveals NET OS' unique position in the smart office market, distinguishing itself from both established players and innovators.
VergeSense
Market leader VergeSense focuses on space utilization and sensor insights, with proven significant savings for large enterprises:
- Rapid7 saved $1.5M in construction costs.
- Fresenius saved $60M over 10 years.
- Consultancy firm eliminated 4,100 hours of "ghost meetings", saving $50K/month.
- Biotechnology company saved $13M in expansion costs.
- Quote: "Average space utilization of one headquarters only 20%."
Kadence
Kadence is a workplace management platform focusing on desk booking, space utilization, and hybrid work solutions. It aims to improve employee experience and efficiency in flexible work environments.
- Comprehensive desk and room booking system.
- Real-time space utilization analytics.
- Tools for managing hybrid teams and office capacity.
- Integrates with existing calendar systems (e.g., Google, Outlook).
- Focus on seamless employee experience for hybrid work.
Yardi Systems
Yardi Systems is a major property management software provider that has expanded into smart building and workplace solutions. They leverage their enterprise real estate expertise to offer integrated solutions for large portfolios.
- Extensive suite for real estate management (property, asset, investment).
- Smart building features for energy management and operational efficiency.
- IoT integration capabilities for connected workplaces.
- Caters to large enterprises and commercial real estate clients.
- Strong focus on end-to-end real estate lifecycle management.
Density
Density, a strong competitor, offers privacy-first occupancy data and has delivered impressive results:
- E-commerce company saved $1M+ annually (18% capacity increase).
- Quote: "In 9 months, 700k m² equipped with Density's privacy-first, radar sensors."
- Result: Real estate consolidation made possible by accurate data.
Steelcase
Steelcase, a traditional player, now offers smart office solutions, building on their office furniture expertise:
- One Workplace saved $1M+ in renovation costs with sensor data.
- Research: only 54% of office space is used.
- Combines objective occupancy data with employee feedback.
The following table compares NET OS with these market leaders:
NET OS Competitive Advantages
- Full vertical integration (hardware + software + services)
- Complete OpEx model (no CapEx)
- 98% sensor accuracy with real-time optimization
- Proven ROI of 15-25% within the first year
- Scandinavian design & business functionality
- White-label corporate branding possible
The smart office market is fragmented. NET OS bridges the gap between broad but complex solutions from giants and niche providers, with complete vertical integration.
Team & Expertise
NET OS is built by a team with deep domain expertise in proptech, SaaS, IoT, and workplace experience. We combine technical excellence with market knowledge, essential for success and investor confidence. And, more importantly: we bring decades of entrepreneurial experience to the table, with achieved succeses and failures.
1
Core Development Team
13 Full-time developers (growing to 35+ in 2025) | 3 years of proven product development
- Full-stack engineers (React, Node.js, Python) with a focus on scalability.
- IoT & embedded systems specialists for hardware integration.
- Data science & ML engineers for predictive analytics and AI.
- UX/UI designers with B2B SaaS experience, focused on intuitive solutions.
Average 8+ years of industry experience; accelerates innovation.
2
Executive & Advisory Board
Core team with a proven track record in real estate, technology, and SaaS growth.
- Founder: Sam Verwaijen (serial entrepreneur, real estate investor, thoughtleader)
- CEO: Rogier Braakman (20+ years in hospitality, real estate SaaS, growth, and expansion).
- CTO: Remco Wolvenne (Leading IoT architect; expertise in cloud & data security).
- Chief Customer Officer: Sjoerd Memelink (Former equity partner at Twynstra Gudde and Real Estate Manager at KLM and UMC Utrecht; extensive CRE network).
- Advisory Board: Valentijn Borstlap (Founder and former CEO of Yourhosting, the Netherlands' largest web hoster; successful exit to TWS. Brings in-depth knowledge of scaling, SaaS business models, and successful market positioning.) and Sjors Brul (Experienced IT workplace specialist; expert in digital transformation, workplace strategies, and integration of smart building technologies into complex IT landscapes. His expertise ensures seamless adoption and enterprise compatibility within MSP ecosystem.).
Advisors with combined AUM >€500M and successful exits; invaluable strategic guidance.
Strategic Hires 2026-2027
To achieve growth and European expansion, we are investing in these critical positions:
1
Co-CEO
Responsible for relationships with OEM partners, system integrators, and scalable channel strategy. (MSP's), Crucial for market adoption and exponential distribution. Goal: 5 new strategic partnerships in Q4 2027.
2
Enterprise Sales Lead (EU)
Responsible for revenue growth and market penetration in Germany, UK, Nordics. Profile: 10+ years proven enterprise sales experience in proptech, with existing network among leading CRE players and Fortune 500.
3
Compliance & Security Lead
Leading critical certifications (ISO 27001, SOC 2, GDPR) and preparing for the AI Act. Essential for enterprise customers and further growth in regulated markets.
Our team is our primary competitive advantage. We are not builders; we are domain experts who understand the problem from the inside out and offer a validated solution. This unique combination makes us faster, smarter, and more relevant than generic IoT/SaaS players.
NetOS — Company Evolution Timeline since 2005
2005
Leadership & Performance Origins Acquisition of a leadership and executive training center. Focus on C-suite development and experiential learning. Strong foundation in human behavior, team dynamics and high-performance environments.
2010
Purpose-Built Leadership Campus Development and construction of Veerkracht in Klarenbeek: a dedicated leadership and event campus. Hosting large-scale corporate programs and executive training.
2015
First Office Asset & Market Insight Acquisition of the first office building in Apeldoorn. Despite full occupancy on paper, real usage was structurally low — revealing the core inefficiency in traditional office real estate.
2016–2017
Workspace Vertical Integration In-house development of standardized, high-quality workspaces. Custom desks and interior setups introduced to control user experience and aesthetic quality.
2018
Technology-Enabled Desks Integration of monitors, peripherals and digital branding at desk level. First step toward programmable, software-driven workstations.
2019
Launch of Mr. Green Offices (Hybrid Office Model) Introduction of flexible, part-time office usage powered by digitally identifiable desks. Premium hospitality-driven hybrid workspace concept launched.
2020–2024
'Living Lab Scaling Phase' Expansion to 600+ operational desks across multiple locations. Continuous testing of occupancy logic, hardware integration and workspace automation.
2023
Strategic Inflection Point Clear realization that the underlying desk and office technology could be separated from operations and developed as an independent platform. The insight: by founding a dedicated technology platform — later named NetOS — the global problem of office underutilization could be addressed at scale.
2024
NetOS Platform Launch Consolidation of desk technology, occupancy intelligence and operational tooling into NetOS — a standalone operating system for smart offices.
2025+
Global Expansion NetOS positioned for international rollout, enabling data-driven workspace optimization and scalable hybrid office infrastructure.
Product Roadmap 2024-2027: Driving Sustainable Growth & Ecosystem Leadership
This strategic roadmap outlines our key initiatives for the upcoming investment period (2024-2027), focusing on parallel tracks of continuous core platform innovation and targeted hardware development. We are committed to delivering unparalleled value through cutting-edge technology and robust market alignment, ensuring maximum ROI and long-term scalability. Each phase introduces transformative capabilities, solidifying our leadership and unlocking new market segments.
Software Roadmap (NET OS Core Platform)
1
2024: Core Module Foundations
- Booking system enhancements
- Access control integration
- Dynamic digital signage
- Advanced analytics dashboard
2
2026: API Expansion & Data Intelligence
- Open APIs for third-party integrations
- Dashboard v2 with enhanced customization
- Yield management features for space optimization
3
2027: AI & Automation Layer
- Predictive occupancy modelling
- Smart recommendations for space usage
- Automation of routine facility tasks
4
2027: Ecosystem & Internationalization
- Open ecosystem for vendors and facility partners
- International rollout of localized features
Hardware Roadmap (NET OS Devices)
1
2024-2025: Current Hardware Refinement
- Improved stability and reliability of existing lineup
- Features for mass deployment and remote management
2
Begin 2026: NET OS Desk v1
- Launch of modular and integrated sensor API for NET OS Desk v1
- Enhanced design and functionality
3
Q1 2026-Q4 2027: Hardware roll out
- General availability of NET OS Desk v1
- Development of NET OS Desk v2 and of new integrated Signage-line products
4
2028: Integrated Hardware Transition
- Transition of all new projects to the new tech stack
- Standardization across client deployments
5
2029: Integrated Hardware Stack Rollout
- Rolling out the integrated hardware stack to new projects.
6
2030: Integrated Hardware Stack Rollout
- Continuing and completing the integrated hardware stack rollout globally.
Product Roadmap 2026-2027
HARDWARE
1
Q1 2026 - Workstation v. 6 (Rotterdam/Ede)
- Release Management: Fully release controlled modules yearly and quarterly
- Multi-Tenant: Separate tenants & single login
- Ergonomics: Automated profile sharing and personalized automated sitting/standing reminders
- Parking: Parking reservation management (member and visitor)
2
Q4 2026 - Workstation v. 7 "NetLink"
Features / Activation:
- Guest Registration: Traditional procedure with API & GUI
- Visitor Management: Integrated visitor management with QR code
- Automated Resource Allocation: Integrated HVAC sensor package
- Environmental Impact: Integrated HVAC sensor package
- Parking Management: Parking management with license plate recognition (Genetec)
PLATFORM/SOFTWARE
1
Q1 2026 - Alpha version
- Member booking, instant payment, pay-as-you-go billing
- Personalized automated sitting/standing reminders
- Office operator resource management (member and visitor)
- Resource inventory management
2
Q3 2026 - Net OS workspace platform
- Alpha
- Migration access control & bookings
- Pricing & service integration
- Billing and charging (credits)
- Visitor management (API & GUI)
- Automated resource allocation
- Integrated HVAC sensor package
3
Q2 2027 - Releases/Features
- Intelligent resource optimization, dynamic space planning
- Open standards integration and billing
- Integration Office 365, Google Workspace
- Comprehensive workplace experience management system
- HVAC dashboard and integration building management system
Engineering Vision: Building the Future of Smart Workspaces
Net OS Platform Overall Requirements
In each refinement session (every 2 weeks), MVP requirements are defined based on the themes below, aligning with user needs and time to market.
Member
- Reservations
- Visitor management
- Workspace control
Organization Admin
- Organization structure
- Billing and invoicing
- Reporting & dashboarding
Office Operator
- Digital office setup
- Charging models
- Operational rules & access
- Matching activities & resources
- Finance & billing
- Insights into usage
- Integrations external systems
Net OS Admin
- Support capabilities
- Admin privileges
Key Milestones
Beta (design)
- Milestone: Start launching desk v7 alpha to test customers with Nexudus platform
Beta (validation)
- Beta (internal testing)
Software
- Milestone: Start launching desk v7 production to customers with Net OS platform (MVP)
- Milestone: Start launching desk v7 beta to test customers with Net OS platform (MVP)
- Milestone: Start Net OS platform release cycles of 2 weeks
Risk Mitigation: Transparency About Challenges
Every business faces risks. We are transparent and proactively mitigate them. Serious investors value honesty and a solid risk management strategy. Here are the main risks and our concrete countermeasures.
Risk is inherent to growth. But controlled risk is essential. Every risk is actively managed with clearly defined owners and contingency plans. We systematically control risks, which directly contributes to the value protection of your investment.
Transparency builds trust. We are realistic about what can go wrong, but also strategically prepared with robust plans and operational discipline. That makes us resilient, secure, and an attractive investment.
SERIES B Investment Proposal – Convertible Loan
€40M Convertible Loan Structure (with a €30M ask)
We present an investment structure for a Convertible Loan Agreement (CLA) totaling €40 million. This includes €10 million in already raised SERIES A capital and an ongoing funding round in which we are raising €30 million in new capital for the accelerated growth and market penetration of NET OS. The €10 million will be repaid upon conversion. This structure offers a healthy financial foundation and a clear roadmap for expansion.
This structure offers early investors maximum flexibility and upside potential, with downside protection through yield guarantee and preferential conversion terms.
Proposed Terms for the €40M CLA
Use of New CLA Capital: Strategic Allocation of the €40M Ask
The €40 million in new capital raised through this CLA will be strategically deployed in the following areas, as shown below. This includes growth and the repayment of existing debt (already on the balance sheet as a loan) upon conversion.
1
1. 37.5% – Software Development (€15M)
- Three-year development plan: Strengthening leading market position.
- AI/ML: Advanced algorithms for real-time occupancy forecasts and behavioral analysis.
- Energy optimization: Integration of AI-driven energy management functionalities.
- Platform expansion: New modules/features based on market demand.
2
2. 25% – Hardware Development & Production (€10M)
- Next-gen sensors & IoT: Development of proprietary hardware for accuracy and integration.
- Production & Supply Chain: Efficient processes for scalability.
- Prototyping & testing: Rapid iteration and quality assurance.
- Certification & Compliance: Global market entry and industry standards.
3
3. 12.5% – Operational Costs (€5M)
- GTM & Sales: Expansion of sales teams and marketing.
- Customer Success & Support: Scaling customer service and implementation teams.
- General operations: Supporting rapid growth (HR, finance, legal).
- European expansion: Financing initial steps of international expansion.
4
4. 25% – Repayment of Existing Debt (€10M)
- Debt restructuring: Repayment of the existing €10M loan upon conversion.
- Balance sheet optimization: Improvement of financial health and ratios.
- Cost reduction: Long-term reduction of interest expenses.
- Investor confidence: Signal of financial prudence and stability.
Runway & Milestones: This CLA structure with €40M in new capital, in addition to the €10M already raised (which becomes part of the total €50M CLA and will be repaid upon conversion), creates a runway of 24-30 months. Within this period, we aim to achieve 15,000+ workspaces in operational deployment, resulting in an ARR of more than €14.4M. At this point, we expect to be profitable or an attractive candidate for a Series A equity round with significant value appreciation. This is a crucial step towards our 2030 target of 50,000 workspaces.
Exit Strategy: Multiple Paths to Liquidity and Value Realization
A clear exit strategy is crucial. We are building NET OS for **long-term value creation**, but offer investors **multiple strategic liquidity moments**. This maximizes returns by optimally responding to market conditions and growth phases.
Three Primary Exit Scenarios with Clear Triggers
1
Strategic Acquisition
Expected Timeline: Q4 2027 - Q2 2029 | Target Valuation: €100M - €250M+ EV
Acquisition by a party looking to integrate our technology and market leadership. Potential acquirers:
- Global Proptech Platforms (e.g., WeWork, VTS).
- Facility/Property Management Giants (ISS, Sodexo, JLL, CBRE).
- CRE Tech Conglomerates (Yardi, RealPage, MRI Software).
- IoT/Building Automation Leaders (Siemens, Schneider Electric).
Trigger: Realization of €20M+ ARR with proven scalability in >3 EU markets and a clear 'moat' in data and integrations. This makes us indispensable for strategic premiums.
2
Private Equity Buyout
Expected Timeline: Q1 2028 - Q4 2030 | Target Valuation: €150M - €300M+ EV
Buyout by PE funds that see value in our proven, scalable model. Attractive due to:
- Strong Recurring Revenue Base (high SaaS multiples).
- Roll-up Potential (NET OS as acquisition platform).
- Operational Leverage (demonstrable efficiency improvements).
- Robust FCF Generation (clear path to free cash flow).
Trigger: Sustainable profitability (EBITDA positive >15%) with proven internationalization and annual growth of >30%.
3
IPO (Long Term)
Expected Timeline: Q3 2031+ | Target Valuation: €500M+ EV
IPO for maximum scale and liquidity, not a primary short- to medium-term goal. Requirements for public markets:
- Substantial ARR (>€50M+ ARR with >30% growth).
- Clear Profitability (or convincing path within 12-18 months).
- Geographical Diversification (success in >3 major international markets).
- "Public-Ready" Governance (compliant with audit, robust IR).
Trigger: Market leadership in the flexible workplace OS sector, proven innovation, and favorable stock market climate for tech growth companies. This scenario offers the highest potential valuation.
Value Maximization Strategy & Building Blocks
Strategic Foundations for Maximum Value
We build for the long term, with a focus on 'exit-readiness' from day one, including:
- Clean Cap Table (transparent ownership structure).
- Scalable Platform (multi-tenant architecture).
- Well-Documented IP (intellectual property protection).
- Diversified Customer Portfolio (risk diversification).
- Strong Leadership Team (continuity without founders).
Optionality Creates Value and Power
Multiple exit paths maintain maximum leverage and control:
- No 'Desperation' (best negotiation terms).
- Competition Among Buyers (drives up valuation).
- Flexible Timing (delay until optimal market/performance).
- Potential Partial Exits (liquidity for early investors).
The exit is not an end, but the **realization of created value**. For convertible loan holders: **conversion at Series A (expected 4-5 years) OR liquidity in exit scenarios (expected 5-7 years).** These liquidity moments guarantee attractive returns.
Appendix
This section contains supplementary information and detailed documentation.
Business Distribution Model: MSP Channel Strategy (2027+)
Starting in 2027, NET OS will scale through Managed Service Providers (MSPs) to accelerate market penetration and reduce direct sales complexity. This channel strategy leverages MSP expertise in local markets while maintaining NET OS platform control.
This diagram visually represents the MSP channel strategy, outlining the key relationships and responsibilities within the NET OS partner ecosystem.
Create a comprehensive table showing roles and responsibilities:
This model creates clear boundaries, leverages MSP strengths, and maintains NET OS control over core technology.
Strategic Implementation & Onboarding: Essential for Growth to 30,000+ Workspaces by 2030
Our plug-and-play architecture and streamlined onboarding processes guarantee rapid, efficient implementation and operational status within weeks, promoting immediate ROI and scalability.
1
Week 1-2: Strategic Discovery & Planning
Detailed site assessment and client requirements. Development of a customized implementation plan, including building floor plans and touchpoint identification for scalable rollout.
2
Week 3-4: Efficient Hardware Deployment
Installation of NET Desks, NET SIGNs, and NET PRESENTs. Zero-touch enrollment minimizes IT involvement on the client side to less than 4 hours.
3
Week 5-6: Integrated Software Configuration
White-label app setup, automated user provisioning, and integrations (SSO, calendar, IWMS). Intensive parallel testing for minimal disruption and maximum compatibility.
4
Week 7-8: Optimized Training & Go-Live
User training (online & in-person) and admin training. Phased go-live with on-site support during the crucial first days to maximize adoption.
Onboarding Best Practices: Maximizing Adoption & Satisfaction
Strategic Change Management
People-centric technology adoption includes:
- Champions Program: Training of 10-15 key influencers as internal ambassadors.
- Gamified Rollout: Incentives to stimulate team adoption, resulting in an average adoption increase of 15%.
- Continuous Feedback Loops: Weekly surveys and direct product adjustments.
- Executive Sponsorship: Top-down communication emphasizes the strategic "why."
Robust Support Structure
Seamless user experience through proactive support:
- 24/7 Premium Helpdesk: Via in-app chat, phone, and dedicated portal.
- On-site Support: Available during the critical first two weeks after go-live.
- Extensive Knowledge Base: More than 50+ video tutorials and manuals.
- Intuitive Admin Portal: Real-time troubleshooting, monitoring, and management.
- Quarterly Business Reviews (QBRs): Usage and performance analyses for ROI optimization.
Average response time: <3 minutes (P1), <1 hour (P2/P3).
6-8w
Implementation Duration
From contract to fully operational, consistent over 100+ projects.
90%+
User Adoption
Achieved within the first month after go-live, essential for maximum ROI.
4.8/5
NPS Score
Average Net Promoter Score across our implementation process, confirming customer satisfaction.
Our commitment to rapid implementation translates directly into a fast time-to-value and accelerated ROI. This efficiency is fundamental to our strategy to reach 50,000 workspaces by 2030 and for internal support.
Customer Success: Partnership, Not Transaction
At NET OS, success begins with partnership. Your success is our success, essential for sustainable growth and anchored in our flexible OpEx model. This guarantees a continuous alignment of interests.
Onboarding Excellence
A dedicated Onboarding Manager guides you through a structured 8-week process. We jointly define Critical Success Factors (CSFs) for a smooth transition from contract to satisfied users.
Proactive Monitoring & Support
Our 24/7 NOC proactively monitors your NET OS ecosystem. Potential issues are resolved before they affect users, with an average response time of less than 5 minutes for critical incidents.
Continuous Optimization & Value Creation
Through Quarterly Business Reviews (QBRs), we analyze data, identify optimization opportunities for energy savings and space utilization, and align with your strategic roadmap to maximize ROI.
Growth Partnership & Scalability
We are your partner in growth. Our platform scales seamlessly with expansions to new locations, use cases, or functionalities. We offer volume benefits and strategic partnership tiers for your expansion.
Essential Success Metrics We Jointly Track
Mutual Responsibility: If we don't meet targets? We proactively activate a remediation plan at no additional cost. This may include additional training, accelerated feature development, or service credits. We are fully committed to your success.
Customer Advisory Board (CAB)
Our top 20 strategic customers form an exclusive CAB, meeting three times a year for:
- Input on product roadmap & feature prioritization.
- Early access to beta versions of new features.
- Sharing best practices with other CAB members.
- Exploring new strategic partnership opportunities.
Community & Knowledge Sharing
We organize bimonthly webinars and quarterly events for knowledge sharing. The highlight is our annual NET OS User Conference: a platform where CRE and FM professionals network and gain in-depth insights into the future of smart buildings.
Our impressive Net Revenue Retention (NRR) of 110%+ demonstrates our obsessive focus on customer success. Satisfied customers expand, refer new business, and remain loyal. This principle forms the basis of our sustainable growth strategy.
The System Behind the System: The Engine for Efficiency and ROI
NET OS is the strategic intelligence behind your infrastructure. Built for unprecedented scalability, it maximizes operational performance. It offers complete control for the organization, while guaranteeing maximum freedom and productivity for the user. This is not a paradox, but intelligent design that delivers directly measurable ROI.
Shared Responsibility, Amplified by Data-Driven Intelligence
People are inherently cooperative. When their impact is made measurable, they become "golden honest" and efficient. This is the power of shared responsibility, amplified by our systems that guide behavior towards optimal results.
Transparency & Insight
Users see the direct impact of their behavior at team and organizational levels. Real-time dashboards create awareness and stimulate proactive efficiency.
Accountability & Optimization
Data makes behavior measurable, facilitates collective improvement. Intelligent "nudges" lead to better decisions, resulting in 15-20% less waste.
Ownership & Engagement
Teams develop ownership over their workplace. This demonstrably leads to more careful use, less damage, and less unnecessary waste.
Continuous System Optimization
The system continuously learns from behavior, identifies patterns, and suggests improvements. This guarantees a dynamic environment that constantly optimizes itself for efficiency and sustainability.
For the Organization: Measurable Business Value
- Real-time insight into asset utilization, reduces costs by 10-25%.
- Predictable costs and optimized CAPEX/OPEX through data-driven planning.
- ESG compliance and sustainability objectives automatically measurable (e.g., 20% reduction in energy consumption).
- Strategic decisions based on facts for increased operational agility.
For the User: Increased Productivity
- Autonomy and control over the personal workplace, leading to higher satisfaction and productivity.
- Transparency about availability and ecological impact, for conscious choices.
- Effortless convenience, saves an average of 30 minutes per day on administration.
- Engagement through visible contribution to efficiency, strengthens company culture.
Cultural change through intelligent design: NET OS prevents micromanagement and facilitates a culture of collective ownership and accountability. Transparent data motivates everyone to contribute to operational efficiency, sustainability, and a higher ROI.
Less waste. Increased engagement. True ownership. Real-time insight into business performance. And a building that measurably maximizes its economic and ecological potential.
PROTOTYPE DEVELOPMENT
What the future can look like….
The NET Desk – Sustainability and Innovation for the Modern Workspace
Meet **The NET Desk**: a revolutionary, sustainable workspace solution. Timeless Scandinavian design, high-quality materials, and a modular, fully upgradeable design ensure a lifespan of over 30 years and a significant reduction in Total Cost of Ownership (TCO).
Strategic Sustainability and Performance
Edges made of Moso bamboo, a **strong, lightweight, and environmentally friendly** material with superior CO₂ sequestration (up to 10 tons/ha). Replaceable inlay of sustainable Kvadrat textile offers flexibility in branding and interior design.
The NET Desk also functions as an integrated acoustic panel. With six desks in an open office, it reduces ambient noise by an average of 40%, leading to a proven productivity increase of 15-20% due to improved concentration.
1
Year Lifespan
Modular design and guaranteed upgradeability reduce TCO by 25% over a decade.
2
Noise Reduction
With 6 desks; contributes to 15-20% productivity increase.
The Technological Cockpit: Optimization and User Experience
The NET Desk integrates advanced technology for a better user experience and operational efficiency for facility managers.
1
60-inch Touchscreen
A retractable touchscreen transforms the desk into a digital cockpit. Users can book meeting rooms, access digital intercom, and control office robots, which reduces operational overhead.
2
Directional Speaker
Integrated speaker offers a personal, headphone-like audio experience without disturbing colleagues, ensuring privacy and concentration in open office environments.
3
Dynamic Privacy Screen
An optional, discreet privacy screen creates a shielded workspace for confidential tasks, eliminating the need for expensive physical partitions and offering on-demand flexibility.
4
Advanced Environmental Sensors
Sensors monitor temperature, CO₂ levels, humidity, and airflow. This enables personalized microclimate settings and provides insights for building automation, contributing to employee well-being and lower energy consumption.
Plug-and-Play & Security: Zero Touch Enrollment for setup within five minutes per desk, minimal IT costs. Users connect via USB-C or use the built-in thin client. Corporate-grade security (Google certified) guarantees data integrity.
The NET Desk combines superior comfort with actionable data and efficiency. It offers measurable ROI for facility managers through lower costs and optimized space utilization, and a significant productivity boost for users. More than a desk; an investment in the future of workplace intelligence.
NET SIGN – Smart Connectivity for the Workplace
Meet NET SIGN – the smart, connected signage that optimizes efficiency and engagement in modern workspaces. This dynamic communication hub streamlines navigation, provides real-time information, and connects the digital experience of employees and visitors. A crucial investment for your organization.
Strategic Formats
1
Compact Format
Ideal for offices and meeting rooms (2-12 people). Measuring 15x25 cm, it displays availability, bookings, and corporate messaging. Result: 10% reduction in search time.
2
Freestanding Model
Prominent digital landmark for open spaces (50+ users). 180 cm high with a 32-inch interactive display for wayfinding, content, and real-time overviews. Essential for smooth flow.
Intelligent, Data-Driven Interaction
Thanks to advanced AI sensors and RFID technology, NET SIGN detects nearby users and automatically displays personalized content, enhancing user experience and reducing friction:
- Personalized welcome message
- Overview of personal reservations
- Current team locations
- Route guidance
- Personal notifications
- Insights into occupancy rates
This translates into an estimated time savings of 5-15 minutes per employee per day.
More Than Signage: Strategic Communication Platform
Integrated Branding
Fully white-label deployable with your branding. Dynamically display news or campaigns. Strengthens internal engagement and corporate culture by up to 20%.
Operational Real-time Data
Provides critical operational data: occupancy rates, available workspaces, and meeting room status. Result: 15-25% more efficient space utilization.
Crucial Connectivity Node
As part of the NET OS ecosystem, every NET SIGN functions as a robust connectivity node. Connects devices and sensors. Result: 30-40% improvement in IoT infrastructure.
NET SIGN is your strategic, branded interface for smarter navigation, deeper engagement, and a fully connected, data-driven workplace. It translates complex data into an intuitive and productive human experience – the core of innovation and investment value.
NET PRESENT – Presentations Without Hassle: Maximum Reliability for Critical Moments
NET PRESENT: a presentation screen for impeccable performance. Designed with failsafes and robust redundancy, it is always foolproof. Plug-and-play, no apps or logins – for maximum operational efficiency.
1
Always Ready: Unmatched Redundancy
Patented multiple-redundancy guarantees immediate startup. Automatic detection and seamless switching (HDMI, USB-C, AirPlay, Google Cast) eliminates setup delays, saving valuable meeting time.
2
Live Support: Immediate Troubleshooting
Live support is one click away. Technical experts provide remote troubleshooting within 90 seconds, minimizing downtime, ensuring productivity.
3
Corporate-Grade Security: Protect Sensitive Data
Compatible with IT protocols. We safeguard your data with end-to-end encryption, GDPR compliance, and ISO 27001 certification. With the NET OS sensor layer for secure interactions according to high corporate standards.
4
Seamless Integration: Enhance Synergy
NET PRESENT works perfectly with NET SIGN for automatic meeting room updates, calendar integration, and proactive "meeting starts in 5 minutes" notifications. Optimizes meeting room usage and office activities.
Whether you have a crucial meeting or a spontaneous brainstorming session – NET PRESENT is always ready. Reliable. Secure. Effortless. An essential component of a modern, efficient workplace that boosts productivity.
Most presentation systems fail at critical moments. Not NET PRESENT. Our system has been tested in tens of thousands of sessions worldwide, refined by feedback, and built to make technology disappear so your content can shine and teams can focus on innovation.
Uptime
Guaranteed Uptime
Proven reliability for business continuity.
Setup Time
Minimal Setup Time
Optimizes meeting efficiency.
Data Privacy & Security: Trust as the Foundation for Growth
Data is the new **trust**, essential for long-term growth and market acceptance. NET OS is built on privacy-by-design, total transparency, and enterprise-grade security. Without this trust, the adoption of smart office solutions, and thus our scaling potential, is severely limited.
1
Privacy by Design & Data Minimization
We apply a strict 'need-to-know' principle, collecting only essential operational and anonymized data. Users retain full control over their personal data via an intuitive dashboard.
2
Fully GDPR Compliant & Proactive
NET OS is developed with full compliance with GDPR principles, including 'right to access, rectification, and erasure'. Annual DPIAs are standard and auditable. We guarantee 99.9% adherence to all relevant privacy regulations.
3
Enterprise-Grade Security & Certification
Our infrastructure meets the highest security standards. ISO 27001 and SOC 2 Type II certifications are expected Q2 2025, supported by 256-bit AES end-to-end encryption, MFA, and RBAC. Monthly penetration tests and quarterly audits by external parties.
4
Transparent Data Governance
Users and organizations gain clear insight into what data is collected, how it is used, and why. Our privacy policy is clearly formulated, without hidden tracking. Opt-out options are easily accessible, crucial for user adoption.
Data Governance Framework: Strict Categories & Measures
Employer vs Employee Data: Crucial Distinction for Trust
We make a strict distinction between organizational data (aggregated occupancy rate, energy consumption) and personal data (individual preferences, specific booking history). The organization has access only to the first category. Access to the second is categorically excluded without explicit, revocable consent from the user. This prevents a "Big Brother" perception and builds fundamental trust, essential for successful implementation.
Data is powerful, but only if people trust it. NET OS treats privacy not as a compliance checklist, but as a core competence and competitive differentiator. Our uncompromising approach to privacy and security is our 'unfair advantage' and a key to investor confidence and market penetration.
Sustainability Impact: More Than A Report – A Strategic Value Proposition
ESG is a fundamental strategic pillar and a direct business imperative. NET OS transforms sustainability into concrete, measurable, and audit-ready financial and operational impact, crucial for investors and stakeholders.
Three Essential Dimensions of Impact (With Measurable Results)
1
Environmental: CO₂ Reduction & Operational Savings
NET OS achieves a 35% reduction in CO₂ footprint within 12 months through space optimization and energy efficiency, leading to significant cost savings and an improved ESG score:
- Real Estate Optimization: 20-40% less m², lower rental/ownership costs and embodied carbon. Savings: €100-250 per m² per year.
- Energy Efficiency: 15-25% energy savings (HVAC/lighting). Lower operational costs (Scope 2). Savings: €50-150 per workstation annually.
- Mobility: Optimization of commuter traffic (hybrid work data) reduces Scope 3 emissions.
For an organization with 1,000 workstations: estimated CO₂ savings of ~500 tons/year (equivalent to 50,000 trees) and a financial saving of €150,000-€400,000/year.
2
Social: Employee Wellbeing, Productivity & Retention
An optimal work environment through NET OS leads to a 12% increase in employee satisfaction scores within 6 months:
- Personalized Comfort: Individual climate control and ergonomics.
- Reduced Stress: Acoustic optimization reduces distractions.
- Transparency & Autonomy: Access to workplace data.
- Flexibility: Support for hybrid work models.
Results: 5-7% higher productivity, 8-10% lower turnover, and up to 20% lower recruitment costs. Competitive advantage in the war for talent.
3
Governance: Transparency, Compliance & Risk Management
NET OS automates ESG reporting, increasing accuracy and reliability. Achieves an 80% reduction in time for ESG reporting and improves quality:
- Real-time Dashboards: Direct insights for all stakeholders.
- Complete Audit Trails: Traceable and verifiable data points.
- Compliance Ready: CSRD, EU Taxonomy, and future regulations.
- Increased Ratings: Improves GRESB, BREEAM.
Robust governance leads to reduced operational risk and improved access to sustainable financing.
Case Study: MR Green Group – One Year Results
After 12 months of NET OS deployment, MR Green Group shows impressive results:
1
CO₂ Reduction
428 tons of CO₂ saved (90 cars). Significant step towards Net Zero goals.
2
Cost Savings
€180,000 annual savings through energy efficiency and space optimization. Improves EBITDA and accelerates ROI.
3
GRESB Rating
Upgrade from A to A++. Increases attractiveness of real estate portfolio for ESG investors.
Sustainability is not a 'soft issue', but a hard business reality. It is the driving force behind lower operational costs, higher asset valuations, improved talent acquisition, and guaranteed compliance. NET OS makes sustainability measurable, achievable, and profitable, directly contributing to strong financial performance.
Technology Benchmarking: NET OS vs Industry Standards
Comparison of NET OS' technical capabilities with industry standards.
Sensor Accuracy
- NET OS: 98% (real-time)
- Industry Average: 85-92%
- VergeSense: 95%
- Density: 94%
Data Processing & Analysis
- NET OS: Edge + Cloud hybrid (<100ms)
- Industry Standard: Cloud-only (1-5s latency)
- AI/ML: Predictive vs. reactive analysis
Integration Capabilities
- NET OS: Native integration (50+ systems)
- Competitors: Limited APIs, custom work required
- Hardware: Full stack vs. sensor-only
Implementation Speed
- NET OS: 2-4 weeks
- Industry Average: 8-16 weeks
- Steelcase: 12+ weeks
- VergeSense: 6-8 weeks
Scalability
- NET OS: 1-50,000+ workspaces
- Density: Up to 700k sq ft
- VergeSense: 200M+ sq ft portfolio
Energy Efficiency
- NET OS: 15-25% energy savings
- Industry Benchmark: 15-20%
- Occupancy-based HVAC: Up to 40% reduction
User Experience
- NET OS: One white-label app
- Competitors: Multiple interfaces
- Adoption: 90%+ vs. 60-70% industry
Security & Privacy
- NET OS: Privacy-by-design, GDPR compliant
- Industry Standard: Varies, often reactive
- Density: Privacy-first (no cameras)
ROI Delivery Timeline
- NET OS: 8-14 months payback period
- Industry Average: 12-24 months
- Proven ROI: 15-25% (year 1) vs. 10-20% (industry)
Maintenance & Support
- NET OS: Predictive, 99.9% uptime SLA
- Industry Standard: Reactive, 95-98% uptime
- Remote diagnostics, auto-updates
The radar chart visualizes the performance of NET OS compared to the industry average.
The chart demonstrates NET OS' superior position in areas such as accuracy, implementation speed, and integration, with significantly better scores.
The Pitch to MSPs: Concrete Value Proposition
"In 2028, your client has 20% fewer IT users. But you earn MORE than now, thanks to occupancy management."
How? Through these three revenue streams:
1
Per office a recurring analytics fee
- €1,500/month per building
- MSP gets ~25%
- Independent of # seats
2
High-margin optimization projects
- €15–65K
- MSP retains the client relationship
3
NET OS desk + NET Sign remain seat-based
- number of desks declines, but margins on monitoring increase
The Storyline for the MSP Deck
AI is Reducing Workforce — and MSP Revenue
- Fewer employees → fewer seats
- Fewer seats → less M365 → fewer support cases → less recurring
- MSPs lose recurring they will never recover
NET OS Decouples MSP Revenue from Employee Count
New model:
- MSP earns on occupancy analytics
- MSP earns on energy & workspace optimization
- MSP earns on building-level automations
- MSP earns on access control orchestration
- → This continues to exist, even as employees decline
New Revenue Stream: Managed Office Optimization
This is unique. Nobody does this in Europe.
- MSP invoices per building
- MSP invoices per floor
- MSP invoices per AI-optimization
- MSP invoices for office efficiency outcomes
Why This Matters for MSPs' Survival
- Clients will use 30-40% less office space
- MSPs must deliver more than IT
- NET OS gives MSPs access to office-spend, a multi-billion market
- MSP becomes business-critical
Revenue Evolution: Traditional vs NET OS Model
Traditional MSP Model (2024):
- 1,000 users × €50/month = €50,000 MRR
- 20% reduction in workforce = €40,000 MRR (-€10,000)
- MSP loses 20% revenue permanently
NET OS Model (2028):
- 800 users × €50/month = €40,000 MRR (seats)
- 5 buildings × €1,500/month × 25% = €1,875 MRR (analytics)
- 3 optimization projects/year × €35,000 = €8,750/month average
- Energy optimization recurring = €2,000 MRR
- Total: €52,625 MRR (+5% despite 20% workforce reduction)
Seats decline → MSP revenue remains stable (or increases)
The MSP Transformation: From IT Provider to Business Optimizer
1
Old MSP Value Proposition:
"We manage your IT infrastructure"
2
New MSP Value Proposition with NET OS:
"We optimize your entire workplace ecosystem and reduce your real estate costs by 30%"
This positions MSPs as strategic partners, not commodity vendors.
The New MSP Narrative: "MSPs Sell Efficiency, Not Seats"
The Critical Mistake Every MSP Makes Today
MSPs tie their revenue 1-to-1 to number of users/seats.
But the reality of 2027-2035 is:
- AI reduces knowledge workers
- Office occupancy structurally declines
- Clients want fewer square meters
- Large corporates will shed 20-40% of their office space
- MSPs structurally lose recurring revenue because seats decline
NET OS Completely Reverses This
New Narrative:
"As an MSP, you no longer need to depend on the number of users. You now earn from office occupancy instead of employee count."
Therefore:
Not per user → revenue, but per office optimization → revenue.
This hits MSPs like a bomb, because they have NO product addressing this.
The New Business Model: MSPs Become 'Occupancy Resellers'
MSPs become resellers of occupancy gains. They sell not only IT, but also efficiency.
MSPs get margin on three new sources:
1
Occupancy Analytics Fee (MRR) – per office
Instead of per user, client pays €X per month per office cluster
- MSP gets 20-30% share
- This is independent of seats and remains stable, even as headcount declines
- Example: €1,500 p/m per building analytics pack → MSP gets €400 recurring → 5 offices → €2,000 per month → completely independent of seat count
2
Shared Savings Model (NOT aggressive, optional in enterprise market)
- MSP and NET OS can offer this to large companies (banks, corporates, governments)
- Savings on office space are shared
- Example: Client reduces office budget by €2M → NET OS + MSP get 1% = €20,000 per year recurring → MSP gets 40% = €8,000 margin per year
- This is consultancy without consultancy
3
Workspace Optimization Projects (One-Time Fees)
MSP sells implementation projects such as:
- Desk consolidation
- Floor deactivation
- New hybrid workplace design via NET OS data
- Access control optimizations
- Desk scheduling automations
- MSP invoices: €15,000 – €65,000 per project
- This is money they never had access to before
The Core: MSPs Win Even When Seats Disappear
The MSP's fear: "If my client has 20% fewer employees, I lose 20% revenue."
NET OS transforms that reality:
New Situation:
If client has fewer employees, but office space is optimized by 30%, then:
- Savings → income for MSP
- MSP monitors office → recurring fee
- MSP installs orchestration → project fee
- MSP manages AI-automations → recurring fee
- MSP retains helpdesk support → continues to exist
- MSP retains desk hardware → per desk remains MRR
Seats decline → MSP revenue remains stable (or increases)
Because revenue is decoupled from people and coupled to offices.
International Expansion: Europe First, Then Global
The Netherlands serves as our strategic springboard. With proven product-market fit and operational excellence, we systematically expand into adjacent European markets with similar dynamics: rising real estate costs, stricter ESG regulations, and high PropTech adoption. This phased approach minimizes risks and maximizes capital efficiency towards European market leadership.
Geographic Expansion Roadmap: Targeting 15,000 Workplaces by 2030
1
2026-2027: Netherlands Consolidation & Scale
Strengthening presence in the Netherlands , focusing on operational excellence and references. Goal: 3.000 workplaces in Netherlands, ARPU €50/workplace/month.
2
2027-2028: BENELUX & DACH Market Entry & Strategic Partnerships
Expansion into Belgium, Luxemburg, Germany (Berlin, Frankfurt, Munich, Hamburg) and Switzerland (Basel, Zurich, Geneva). Market potential of €5+ billion and high adoption willingness. Goal: 2,000 workplaces in BENELUX & DACH, including strategic partnership with a top-3 FM player. Full German/French localization.
3
2029-2030: UK & Nordics Market Penetration
Access to the British market (London) and progressive Scandinavian markets (Stockholm, Oslo). Goal: 2,500 workplaces in UK/Nordics. Establishment of local entity in UK for post-Brexit compliance. Full Swedish localization.
4
2030+: Southern Europe Growth
Expansion into France (Paris, Lyon) and Spain (Madrid, Barcelona). Focus on partnerships with local CRE players. Goal: 3,000 workplaces in Southern Europe. Full Spanish localization.
5
2030+: Global Consideration & Accelerated Scale
Evaluation of further expansion into the US (NYC, SF, Austin) and Asia (Singapore, Hong Kong). Requires significant capital and management; preference for joint ventures or strategic acquisitions. Overall Goal: 50,000 workplaces implemented worldwide 2030-2035, with projected ARR of €21M.
Market Selection Criteria: Data-Driven Expansion
Office Stock Size & Density
Minimum 25 million m² of commercial office space per city/region. Large, densely populated markets for more efficient GTM strategies and lower CAC.
ESG Regulation & Pressure
Presence of strict sustainability requirements (e.g., CSRD, CRREM). This creates urgency and higher adoption for our ESG-compliant solution.
Tech Adoption & Digital Maturity
High cloud/SaaS penetration (>70%) and proven digital mindset in real estate. Crucial for smooth implementation and rapid ROI.
Real Estate Costs & ROI Potential
Average rental prices >€350/m²/year and high operating costs. Increases financial ROI of our optimizations, resulting in a stronger business case.
Cultural & Geographic Proximity
Proximity to the Netherlands (Benelux, DACH) lowers entry barriers, localization costs, and increases operational efficiency. Accelerates market entry.
Existing Partnership Potential
Presence of global FM/PM players (JLL, CBRE, ISS) with existing Benelux contacts. Accelerates market penetration and acceptance of NET OS.
Localization vs Standardization: Localization of language, compliance, and partnership models per market. Retention of a standardized, scalable core platform. One codebase serves all markets, maximizing R&D efficiency while remaining locally relevant.
Europe represents a conservatively estimated €20 billion+ market opportunity in commercial real estate. Our focus on systematic, data-driven European dominance is sufficient to achieve unicorn status and significantly contribute to the sustainability of the built environment. Focus is our key to execution excellence and capital-efficient growth.
Strategic Pricing & Lock-in: Market Penetration
Our €80/month pricing accelerates scale, lock-in, and market share. This penetration price creates rapid market dominance and an exponentially scalable business model upon platform maturity.
Market Price Comparison
Value Proposition
Traditional MSPs cost ±€140 for basic workspace management; NET OS offers more for less:
- Full building integration
- Self-service workspace management
- Integrated hardware
- Intelligent energy management
- Hospitality & comfort optimization
- Real-time analytics & insights
Lock-in & Pricing Evolution
After lock-in, pricing can become market-rate or higher. Switching costs rise exponentially due to:
- More integrated systems
- Accustomed user workflows
- Increasing data dependency
- Optimized operational processes
Revenue Scaling Potential
- 2025-2027: €80/month - market penetration & adoption
- 2028-2030: €100-120/month - value-based pricing
- 2030+: €140+/month - market-rate/premium pricing
The chart shows the expected price development per workstation per month.
Strategic Conclusion
This pricing strategy creates rapid market dominance and an exponentially scalable business model upon lock-in and platform maturity, resulting in a defensible market position with superior unit economics.
Net OS Shareholder Structure
A transparent overview of Net OS's current ownership structure, designed to provide clarity to investors and stakeholders.
This distribution reflects our commitment to the interests of our founders and early supporters, as well as attracting and retaining top talent through our employee stock ownership plan. This model is focused on sustainable growth and long-term value creation.
Why a Convertible Loan Agreement (CLA)?
A Convertible Loan Agreement (CLA) offers strategic flexibility for both parties: investors benefit from robust downside protection (interest) and substantial upside potential (equity conversion), while NET OS avoids immediate dilution and valuation pressure in this crucial growth phase.
Benefits for Investors
Downside Protection & Guaranteed Return
Guaranteed annual return of 5-7%. At maturity (24-36 months): repayment of principal and interest, or conversion to equity for capital preservation.
Significant Upside Potential (20% Discount)
Conversion to equity with a 20% discount on the next equity round. With growth to a €60M+ valuation, you convert at a lower effective price, resulting in greater ownership participation and higher potential ROI.
Valuation Cap Protection (€110M)
The Valuation Cap of €110M protects your investment against extreme valuation increases, even with a higher Series A valuation. This guarantees a significant equity upside and an attractive entry point, offering early investors favorable conversion terms and protection against valuation pressure.
Liquidity Priority in Exit Scenarios
In an exit (M&A, IPO), CLA holders are prioritized for repayment (principal + interest) before equity holders. This offers additional security and a preferential position, further lowering the risk profile.
Benefits for NET OS
No Immediate Dilution or Valuation Pressure
The CLA allows us to focus on our growth strategy without complex valuation negotiations. Dilution occurs later, after significant value generation and at a higher valuation.
Acceleration of Momentum and Value Growth
With the CLA, we can grow to 30,000+ workplaces and €29M ARR in 18-24 months. This validates our unit economics and optimally positions us for a Series A round under the most favorable terms.
Optimal Alignment of Interests
CLA holders have a shared interest in NET OS's financial stability (interest) and exponential growth (equity upside). This creates a perfect alignment of objectives in this critical phase.
Faster Execution and Flexibility
The CLA structure is significantly faster to close than an equity round, minimizes legal complexity, and accelerates the deployment of resources for operational expansion.
This structure is a well-considered win-win strategy. Investors obtain risk-adjusted returns with a significant equity kicker. We receive the necessary resources for ambitious growth without unnecessarily "burning" valuation in this early, crucial phase. Both parties win exponentially if NET OS succeeds – precisely the strategic alignment we seek.
One Platform, Four Use Cases.
Net OS offers an integrated platform that solves diverse challenges across different real estate segments by reducing waste and maximizing value.
Net OS delivers the hardware-enabled data layer to solve the 'Waste of Space' in any type of building.
Net OS Use Case Comparison
Hospitality:
From empty lobbies and lounges to a Revenue Machine.
The Challenge: Wasted revenue potential
Lobbies, lounges, and other common areas in hotels and venues are often empty, or used unpaid by 'laptop nomads'. This represents a significant waste of potentially valuable space.
The Net OS Solution: Transform Passive Spaces
Net OS turns these passive furnishings into active "vending machines". Guests can easily purchase "Pay per minute" or a "Day pass" for use of a premium workspace, without requiring any additional staff. This creates a new revenue stream from existing assets.
Net OS Tech
Net Desk (Hardware)
Configured in 'Kiosk Mode': find, book, pay, work
no payment = no service.
no payment = no service.
QR/NFC Payment
Direct, app-free access via the user's smartphone.
Admin Portal
For detailed revenue tracking and flexible pricing management.
Serviced Office Operators (Coworking)
The Autonomous Workspace: real flexibility, higher revenue
The Challenge: lower revenue and rising operating costs
Rent offices by the hour and every day to a different user. Pay-per-use, maximum flexibility for tenants and more revenue per square meter for the operator.
The Net OS Solution: Pay-per-use office
Serviced Office Operators can now sell frictionless day passes and rent workspaces by the hour without extra staff. The Net Desk or Net Sign knows the difference: Member A logs in via their subscription, Walk-in B pays directly per hour. Pay-per-use in addition to fixed office use (traditional rent) as a flexible layer. Tenants combine fixed and flex.
NetOS Tech
Net Desk (Hardware)
'Hard Lock' functionality (Workplace control)
Net Sign
For meeting room status and instant booking
Net Access
Complete control with access control and bookings
Landlords/Asset Managers: Flex Office
The Challenge: tenants demand more flexibility
Static offices with undefined 'shared' spaces lead to dissatisfied tenants and high retention. Offer true flexibility to your tenants, increase revenue per square meter, create long-term tenant loyalty and satisfaction.
The Net OS Solution: Transform fixed office space into flexible service
Net OS creates an innovative "Space-as-a-Service" layer. We facilitate shared flexible office floors, where the use of workspaces and amenities is automatically tracked, personalized, and accurately billed to the correct tenant. This optimizes real estate utilization and generates new revenue streams.
Net OS Tech
Net OS Platform
Advanced multi-tenant billing models & Identity Management for seamless integration.
Access Control
Integration with existing systems to distinguish between different tenants and their rights.
Data Dashboards
Transparent dashboards that prove building utilization for ESG reports and valuations.
Corporate end users: The Adaptive HQ
The Challenge: Waste of Energy & Space
Often, empty office floors are heated on Wednesdays and Fridays, and an office is quickly considered 'full'. The reality is usually that offices are less than 50% occupied on average over the workweek. This leads to massive waste of space, costs, and energy.
The Net OS Solution: Adaptive & Predictive Space planning
Net OS enables companies to influence behavior and optimize space usage. This makes dynamic 'rightsizing' possible, such as planning and booking the right capacity per team every day, and closing unused floors, resulting in significant energy and space savings and optimized CapEx.
Net OS Technology
Net Desk / Net Sign / Net Acces
For 'check-in required' working and finding colleagues, ensuring accurate occupancy data.
Visual Wayfinding (LEDs)
Shortens search time and reduces frustration through efficient navigation throughout the building.
BMS Integration
Connects occupancy data with climate control systems (HVAC) for maximum energy savings and building management.