Net OS. Solve occupancy. Forever.

Net OS. Solve occupancy. Forever.
Global office occupancy is often below 50%, resulting in significant waste and operational costs. A missed opportunity for efficiency and sustainability. It's time to optimize workplace utilization; space is meant to be used, not to stand empty.
Executive Summary: NET OS Investment Opportunity
NET OS offers a unique opportunity to invest in the future of workplace optimization, delivering significant returns by solving a pervasive industry challenge.
1
Core Value Proposition
NET OS eliminates 50%+ office occupancy waste by transforming underutilized spaces into dynamic, productive assets. Our solution drives efficiency, sustainability, and substantial cost savings for enterprises.
2
Funding Request
Seeking a €50M convertible loan, with €40M allocated for new funding to accelerate market expansion and product development. This capital will fuel our growth trajectory and solidify market leadership.
3
Key Metrics & Traction
50+ Enterprise Clients, including Fortune 500 companies
1M+ sqm optimized globally
30% average cost reduction for clients
150% Year-over-Year Revenue Growth
4
Market Opportunity
Addressing a €100B+ global office real estate market, with a rapidly growing €10B+ workplace optimization segment. The demand for smart, efficient workplaces is accelerating post-pandemic.
5
Competitive Advantages
Proprietary AI-driven predictive analytics
Seamless integration with existing IT infrastructure
Intuitive, user-centric platform design
Advanced, discreet occupancy sensor technology
6
Expected Returns & Timeline
Targeting a 5x ROI for investors within 5 years. Projected exit strategy via IPO or acquisition by a major real estate technology firm, driven by our strong growth and market position.
Strategisch Plan voor Presentatieoptimalisatie & Product Roadmap
Om de impact van onze presentatie te maximaliseren en onze ambitieuze toekomstvisie helder over te brengen, presenteren we een strategisch implementatieplan. Dit plan richt zich op het optimaliseren van de boodschap, de visuele storytelling en de integratie van onze innovatieve productroadmap.
Onze Strategische Aanpak
Inhoudelijke Verrijking
Uitbreiding van de presentatie met relevante nieuwe slides en verdiepende content, inclusief een tijdslijn en het "living lab" concept van Mr. Green.
Visuele Storytelling
Integratie van dynamisch beeldmateriaal, zoals animaties van NetOS-applicaties en real-world implementatiebeelden, om de technologie tastbaar te maken.
Narratieve Cohesie
Optimalisatie van de flow en het narratief, waarbij de lijn van Mr. Green via NetOS naar TechCrunch en de nieuwe hardware generatie helder wordt uitgewerkt, met consistente branding.
Continue Optimalisatie
Doorlopende verfijning van bestaande slides, focus op de globalisering van NetOS-hardware en het tonen van meetbare impact en CO2-besparingen.
Deze aanpak zorgt ervoor dat elk element van de presentatie bijdraagt aan een krachtige en overtuigende boodschap, waarbij de focus ligt op strategische relevantie in plaats van gedetailleerde taaklijsten.
Volgende Stappen
Definiëren van concrete mijlpalen voor contentcreatie en visuele ontwikkeling.
Vaststellen van verantwoordelijkheden en deadlines voor elk strategisch aandachtspunt.
Regelmatige afstemming om de voortgang te bewaken en waar nodig bij te sturen.
Voorbereiding van de TechCrunch presentatie en de introductie van de nieuwe generatie hardware.
Product Roadmap 2024 – 2027: De Weg Vooruit
Software Roadmap (NetOS Core Platform)
1
2024: Fundament
Focus op de kernmodules: booking, access, signage en analytics.
2
2025: Uitbreiding
API's voor externe partijen, dashboard v2 en yield management functionaliteiten.
3
2026: Intelligentie
Ontwikkeling van een AI & automation-layer, predictieve bezetting en slimme aanbevelingen.
4
2027: Ecosystem
Realisatie van een open ecosysteem voor vendors en facility partners, inclusief internationale uitrol.
Hardware Roadmap (NetOS Devices)
1
2024-2025: Verankering
Verbetering van de huidige hardware-lineup voor stabiliteit en massale implementatie.
2
Mid 2026: Innovatie
Onthulling van de nieuwe NetOS Desk v2: een modulaire en geïntegreerde sensor-API.
3
Q4 2026-Q1 2027: Lancering
Commerciële lancering van de nieuwe NetOS Desk & Signage-lijn.
4
2027: Integratie
Transitie van alle nieuwe projecten naar de volledig geïntegreerde, nieuwe generatie hardware.
Table of Contents

I. Investment Opportunity
€50M Ask & Financials
Terms & Fund Use
II. Market Problem & Opportunity
Occupancy Crisis
Market Size & NL Launch
III. NET OS Solution
Smart OS & Ecosystem
Adaptive Workspaces
IV. Business Model & Growth
Subscription Model
Projections to 2030
GTM Strategy
V. Competitive Advantage
Tech Differentiation
Competitive Moats
Traction & References
VI. Execution Plan
Team & Expertise
Roadmap 2025-2026
Risk Mitigation
VII. Exit Strategy & Returns
Exit Paths & Value
Next Steps
The Ask: €50M Convertible Loan with €40M New Funding for European Market Dominance
At this crucial inflection point, with a validated product, high customer satisfaction, and a robust sales pipeline, we are seeking strategic capital. The investment of €40M (part of a total CLA of €50M, of which €10M is already financed) will fund 18-24 months of controlled, aggressive growth. The goal: European market dominance and an expansion to 50,000 workplaces by 2030.
Why Invest Now? The Value Proposition
1
Proven Product-Market Fit & Scalability
NET OS is an operational platform with 50+ paying customers and proven 10-year contracts, generating a predictable ARR stream. Scalability has been demonstrated with successful implementations in the Netherlands and Germany. The focus is now on rapid expansion.
2
Enormous Market Potential & ESG Momentum
The European PropTech market (€20+ billion) is on the verge of transformation. Strengthening ESG regulations (EU Taxonomy, CSRD) create a strong "tailwind" for NET OS, strategically positioned as an early mover.
Sustainable Competitive Advantage
We are building robust technological "moats" (patented sensor technology, AI-driven analysis), data network effects, and vertical integration of hardware and software. Competitors are estimated to be 3-5 years behind.
3
Capital-Efficient & Scalable Business Model
Our OpEx model for customers ensures predictable, recurring revenues. We achieve a lower hardware cost price through volume purchasing and strategic partnerships for distribution. Our CAC is optimized through a focus on inbound leads and referral programs.
4
Multiple Exit Paths & Liquidity Opportunities
The potential for strategic acquisitions, a Private Equity buyout, and an IPO offers investors flexibility and multiple liquidity moments within 5-7 years, maximizing returns.
Investment Terms Summary (€50M CLA)
Amount: €40M new funding (total CLA €50M)
Instrument: Convertible Loan Agreement (CLA)
Tenure: 24-36 months
Interest: 6.5% p.a. (compound)
Conversion discount: 20% on valuation of next equity round
Valuation cap: €85M (upon conversion)
Conversion triggers: 
1. Qualified Equity Round ≥€10M 
2. Exit event 
3. Maturity (after 36 months)
Use of funds: 
- Debt repayment: €10M 
- SW & AI Dev: €15M 
- HW R&D & Scaling: €10M 
- Operational Costs & Contingency: €5M
Runway: 24 months
Target metrics (24 mths): 
- 10,000 workplaces 
- €12M ARR 
- Positive unit economics in all new markets
Expected valuation next round: €100M - €150M
Investor profile: Strategic investors with a network in Commercial Real Estate, understanding of PropTech, and patience for enterprise sales cycles. We seek partners who understand the value of enterprise SaaS.
This is a once-in-a-cycle opportunity in workplace tech. The workplace has permanently changed post-COVID, and ESG regulation compels action. With the right product, team, and timing, we are defining the future of workplace management. Invest now to become a market leader in Europe and reach 50,000 workplaces by 2030.
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SERIES B Investment Proposal – Convertible Loan
€50M Convertible Loan Structure (with a €40M ask)
We present an investment structure for a Convertible Loan Agreement (CLA) totaling €50 million. This includes €10 million in already raised SERIES A capital and an ongoing funding round in which we are raising €40 million in new capital for the accelerated growth and market penetration of NET OS. The €10 million will be repaid upon conversion. This structure offers a healthy financial foundation and a clear roadmap for expansion.
This structure offers early investors maximum flexibility and upside potential, with downside protection through yield guarantee and preferential conversion terms.
Proposed Terms for the €40M CLA
Use of New CLA Capital: Strategic Allocation of the €40M Ask
The €40 million in new capital raised through this CLA will be strategically deployed in the following areas, as shown below. This includes growth and the repayment of existing debt (already on the balance sheet as a loan) upon conversion.
1
1. 37.5% – Software Development (€15M)
Three-year development plan: Strengthening leading market position.
AI/ML: Advanced algorithms for real-time occupancy forecasts and behavioral analysis.
Energy optimization: Integration of AI-driven energy management functionalities.
Platform expansion: New modules/features based on market demand.
2
2. 25% – Hardware Development & Production (€10M)
Next-gen sensors & IoT: Development of proprietary hardware for accuracy and integration.
Production & Supply Chain: Efficient processes for scalability.
Prototyping & testing: Rapid iteration and quality assurance.
Certification & Compliance: Global market entry and industry standards.
3
3. 12.5% – Operational Costs (€5M)
GTM & Sales: Expansion of sales teams and marketing.
Customer Success & Support: Scaling customer service and implementation teams.
General operations: Supporting rapid growth (HR, finance, legal).
European expansion: Financing initial steps of international expansion.
4
4. 25% – Repayment of Existing Debt (€10M)
Debt restructuring: Repayment of the existing €10M loan upon conversion.
Balance sheet optimization: Improvement of financial health and ratios.
Cost reduction: Long-term reduction of interest expenses.
Investor confidence: Signal of financial prudence and stability.
Runway & Milestones: This CLA structure with €40M in new capital, in addition to the €10M already raised (which becomes part of the total €50M CLA and will be repaid upon conversion), creates a runway of 24-30 months. Within this period, we aim to achieve 15,000+ workspaces in operational deployment, resulting in an ARR of more than €14.4M. At this point, we expect to be profitable or an attractive candidate for a Series A equity round with significant value appreciation. This is a crucial step towards our 2030 target of 50,000 workspaces.
Development Timeline & Investment Roadmap: Live Development Since 2022
Live Development Approach
From 2022, NET OS has been running live in office environments throughout The Netherlands, continuously optimized through "on-the-fly development". Every step was tested and validated in real-life, ensuring market-ready technology that creates immediate value, instead of theoretical lab R&D.
Investment History & Future Roadmap
Up to 2025, €20M has been invested in development, testing, and hardware development (v1-7). Between 2025-2030, an additional €40M will be invested:
€10M for debt repayment
€15M for software development
€10M for hardware development and production
€5M for operational costs (Operational Costs & Contingency)
Detailed Investment Roadmap
Key Investment Highlights:
Total investment 2022-2030: €50M
3+ years live operation
Continuous market validation through real-world deployment
Direct value creation, no theoretical R&D
Strategic Advantage
This live development makes NET OS market-ready and ensures direct value creation, resulting in a competitive advantage over traditional R&D.
1
2022
Live launch – version 1–2, first pilots
2
2023
Further development – version 3–4, field tests
3
2024
Optimization – version 5–6, scalable core
4
2025
Release version 7, stable foundation
5
2026
Acceleration & integration
6
2027
Hardware innovation & market adoption
7
2028
New features & ecosystem expansion
8
2029
Global roll-out & maturity phase
9
2030
Lifecycle & optimization
NET OS Workstation Development Timeline
1
2018
Desk Version 1 - All manual operation
2
2020
Version 2 - Remote managed Chromebox integration
3
2022
Version 3 - Added photoframe and electric height adjustable functionality
4
2023
Version 4 - 38" screen upgrade with better remote control
5
2025
Version 5 - Smaller dimensions, remote unlock and switch on/off, digital personalised photoframe
6
2026
Version 6 - Version 5 optimized and made to scale safely to 1,000+ units
7
2027
Version 7 - Further enhancements to scale to 10,000+ units
8
2028
Version 8 - All new workstation with fully integrated design
NET OS Timeline: Van Concept tot TechCrunch
1
Pre-2015
Conceptontwikkeling en marktonderzoek
2
2015-2021
Eerste prototypes en technologie validatie
3
2022
Live implementatie bij Mr Green Rotterdam - Living Lab fase
4
2023
Uitbreiding naar meerdere locaties (A1am, Zwolle, Tilburg)
5
2024
TechCrunch erkenning en Series B voorbereiding
6
2025
Europese expansie en nieuwe hardware generatie
Mr Green Rotterdam: Het Living Lab voor NET OS
Mr Green als strategische testomgeving sinds 2022
Real-world validatie van alle NET OS componenten
Bewezen ROI en gebruikerstevredenheid
Showcase voor potentiële klanten en investeerders
Basis voor schaalbaarheid naar andere locaties
50%
The Problem – 50% Occupancy is an Unsustainable Waste
Offices operate with an average of only 50% occupancy. So they say*) This wastes €500 billion annually in real estate value, energy, and CO₂ emissions. Current tools insufficiently address this inefficiency and behavioral change.
This is a gigantic business-economic problem, with €150-€200/m² wasted on unused space, and an urgent planetary crisis. Empty workplaces create an unnecessary ecological footprint due to wasted building materials, heating, cooling, and lighting energy.
The global commercial real estate market spans over 20 billion square meters. Leaving half of it unused is irresponsible. We must look beyond traditional solutions and implement radical changes for sustainability and efficiency in work environments.
50%
Average Occupancy
Worldwide office utilization; the rest is waste
€500B
Annual Costs
Economic value wasted
20%+
Environmental Impact
CO₂ emissions and energy
*) There is no official data worldwide validating the alleged 50% occupancy. We believe real occupancy during workdays is even lower.
Investment Opportunities: Returns & Sustainable Growth
Maximize Returns
Our solution guarantees 20-30% ROI in the first year through significant savings and increased operational efficiency.
Market Leadership
Become a leader in workspace transformation. Invest in a €50 billion rapidly growing market.
Scalable Growth
Benefit from a proven model. Goal: optimize 50,000+ workspaces by 2030, with international expansion.
Technology and market needs are urgent; financial projections are solid. The question is no longer whether we transform, but when you become part of this value generation. Invest now in the future of workplace optimization.
Solution Overview – The Smart Office Operating System
NET OS is an intelligent multi-touchpoint ecosystem that combines hardware and software to bring people, buildings, and data together. It optimizes and personalizes the modern workplace, leading to a proven ROI of 15-25% within the first year and a reduction in operational costs of 10-20%.
Real-time Sensors
Advanced sensors monitor real-time occupancy, temperature, CO₂, and humidity with 98% accuracy. Result: 20-30% more efficient space utilization and optimized building performance.
Intelligent Access Management
Secure digital access via smartphone with multi-factor authentication eliminates badges. Corporate-grade security for a 50% reduction in administrative overhead and an improved visitor experience.
Smart Meeting Pods
Integrated meeting rooms with intelligent booking and automatic adjustment increase utilization by 35% and reduce 'no-shows' by 40%.
Data Dashboard & AI
Actionable insights via dashboards analyze more than 50 data points per m². AI-driven predictions make facility management up to 25% more efficient.
Automated Energy Control
Intelligent climate control adjusts automatically. Maximum comfort, minimal waste, with 15-20% energy savings and 10% CO₂ reduction.
Smart Booking Tool
A dynamic booking tool for workspaces and meeting rooms ensures optimal utilization of the work environment and increases employee satisfaction through a seamless experience.
Each component functions as one coherent, cloud-driven system. Data flows seamlessly from sensors to insights and automation. The result? A dynamic workplace that proactively thinks, learns, and adapts, contributing to operational efficiency, employee satisfaction, and sustainability, for a lasting competitive advantage.
NET OS Hardware Componenten
NET OS biedt innovatieve hardware-oplossingen, ontworpen om uw operationele efficiëntie en veiligheid te transformeren, met de focus op de volgende vier belangrijke gebieden:
Smart Desk Technologie
Geïntegreerde sensoren en modules in elk bureau meten real-time bezettingsgraad, omgevingsfactoren (temperatuur, CO2, licht) en gebruikersvoorkeuren. Deze live-data wordt verwerkt om gepersonaliseerde werkomgevingen te creëren en de kantoorruimte optimalisatie te verbeteren. De hardware is robuust en ontworpen voor langdurig gebruik in actieve kantooromgevingen.
Intelligente Signage Systemen
Onze hoogresolutie displays en interactieve touchscreens tonen real-time informatie over kantoorbezettingsgraad, reserveringen en wayfinding. Uitgerust met ingebouwde connectiviteit (Wi-Fi, Ethernet) en energiezuinige processors, zijn deze systemen ontworpen voor naadloze integratie en dynamische content updates in drukke co-office omgevingen.
Toegangscontrole Modules
Geavanceerde toegangscontrole modules met multi-factor authenticatie, inclusief NFC-lezen voor smartphones en contactloze kaarten, en optionele biometrische scanners. Deze fysieke units garanderen een veilige, naadloze toegangscontrole voor medewerkers en bezoekers, met hardware die bestand is tegen intensief gebruik en hoge beveiligingsstandaarden.
Data Analytics Platform
De onderliggende hardware-infrastructuur van ons Data Analytics Platform omvat krachtige edge computing-apparaten en cloud-gateways die data lokaal verzamelen en veilig verzenden voor diepgaande analyses. Deze hardware is geoptimaliseerd voor snelheid en betrouwbaarheid, en vormt de ruggengraat voor het genereren van actionable insights en optimalisatiemogelijkheden.
Door de integratie van deze geavanceerde hardwarecomponenten stelt NET OS organisaties in staat om de bezettingsgraad en flexibiliteit in co-office omgevingen ongeëvenaard te optimaliseren.
Adaptive Werkplekervaring: Efficiëntie & Tevredenheid in Nederland
Gezien de hoge vastgoedkosten, de snelle adoptie van technologie en de compacte geografie van Nederland, biedt NET OS een ideale oplossing om werkplekken te optimaliseren voordat we opschalen naar de bredere Europese markt.
Adaptive Werkplekken in Nederland: Meetbare Resultaten
NET OS past proactief de werkplek aan de behoeften van de gebruiker aan, wat leidt tot hogere productiviteit en medewerkerstevredenheid. Dit is cruciaal voor de ROI in de competitieve Nederlandse markt.
Gepersonaliseerde omgevingen – Tot 80% minder comfortklachten door AI-gestuurde aanpassing van licht, temperatuur (binnen ±0.5°C van voorkeur) en aanwezigheid.
Naadloze toegang en boeking – Zoektijd voor ruimtes met 90% verminderd. Toegang en reservering via smartphone in minder dan 10 seconden.
Meetbare ESG-impact – Besparingen gedocumenteerd met realtime CO2-reductie tracking en energieverbruikmeting voor audit-ready rapporten, passend bij de Nederlandse duurzaamheidsdoelstellingen.
Realtime aanpassing – Het gebouw leert en anticipeert op behoeften, wat resulteert in 15-25% optimalisatie in energie-efficiëntie en ruimtebenutting, essentieel voor kostbare Nederlandse kantoorruimte.
Sterke tech-adoptie – Het Nederlandse talent omarmt nieuwe technologieën snel, wat de implementatie en effectiviteit van NET OS verhoogt.
Uw favoriete werkplek al voorverwarmd (gemiddelde opwarmtijd van 5 minuten), monitor klaar, verlichting perfect. NET OS levert vandaag meetbare operationele besparingen en hogere talentretentie in Nederland.
Full OpEx Membership Model
We Perform – You Don't Invest
Our OpEx model offers investors attractive recurring revenues and guarantees customers a risk-free transition to an adaptive workspace, promoting rapid adoption and scalability.
1
Subscription Model, No CapEx
Customers eliminate large initial investments (CapEx) and start immediately with a predictable monthly fee. This frees up capital, accelerates adoption, and reduces total costs by up to 30% compared to traditional models, including all hardware and software costs.
2
Always Up-to-Date
Customers enjoy continuous access to the latest technology, features, and security updates. This guarantees a future-proof solution, minimizes obsolescence risks, and strengthens our value proposition, leading to higher retention and CLTV.
3
Continuous Optimization
Continuous improvement is contractually embedded and proactively executed. We optimize systems, implement new functionalities, and guarantee consistent performance improvement, which maximizes customer satisfaction and strengthens our position as a market leader.
4
Shared Success Model
Our revenue model is fully aligned with the success of our customers. If we underperform, we resolve this at no extra cost. This mutualistic approach guarantees a long-term relationship and maximum ROI for both customer and investor, with a direct link between our performance and your profitability.
Financial flexibility meets technological excellence: This innovative model eliminates investment risks, maximizes liquidity, and guarantees state-of-the-art technology. It offers an ideal structure for CFOs who want to combine sustainability and a rapid ROI (<5 years) with a stable and predictable OpEx model, without burdening the balance sheet with capital-intensive assets.
Market Momentum – Why Now: An Unmissable Opportunity
The global smart office market is growing exponentially, stimulated by inevitable ESG regulations, hybrid work models, and the necessity for real estate efficiency and sustainability. This is a fundamental, irreversible shift in how we manage and operate commercial real estate, with direct financial and operational implications for property owners and users.
1.32B
sqm Global Office Area
Approximately **73 million workspaces** worldwide, ripe for digital transformation.
$72B
Market Size 2033
Projected valuation of the smart office market, growing from **$30.5 billion in 2023**.
13%
CAGR
Compound Annual Growth Rate until 2033, indicating sustained expansion.
The European Market: Regulatory Pressure & Growth Potential
The European smart office market is estimated at **€20 billion in 2025**, with a CAGR of **7.6%** (Source: Grand View Research, 2023). Stricter ESG regulations, such as the **EU Taxonomy** and **CSRD (from 2024/2025)**, are accelerating the adoption of intelligent building systems.
With **80%** of commercial real estate in Europe built **before 1990**, retrofitting represents a direct opportunity of **€6 billion in the EU alone** – a market where NET OS, with its hardware-agnostic, software-driven solution, is perfectly positioned.
Crucial Driving Factors
Mandatory ESG reporting: Inevitable from 2024/2025, focusing on energy performance and CO2 reduction.
Hybrid work as a permanent reality: Companies seek efficient solutions for office optimization. **82%** of companies work hybrid.
Rising energy costs & climate targets: Need to minimize energy consumption and achieve sustainability goals.
Demand for data-driven real estate decisions: Landlords and tenants demand concrete data for ROI.
Employee expectations: Modern, comfortable, and technologically advanced workplaces are a requirement.
The question is no longer whether this transformation will happen, but who the leaders will be. Early movers, such as our investors and partners, benefit from substantial competitive advantages: cost savings (up to **30%**), improved talent acquisition/retention, increased asset values (up to **15%**) and proactive compliance. **NET OS positions you at the forefront of this transformation.**
Market Potential – The Netherlands as Launchpad
The Netherlands is strategically positioned as the ideal launch market for NET OS. High real estate prices, proactive ESG objectives, above-average technology adoption, and a compact geographical area enable efficient, scalable implementation. This makes the Netherlands a perfect testbed and acceleration platform for our European expansion.
1
Dutch Office Stock: A Substantial Base
The Dutch office real estate market comprises approximately **47 million m²** (about **2.6 million workspaces**). Concentration in the Randstad ensures a high density of potential customers and efficient service opportunities.
2
Tight Supply + Persistent ESG Pressure
The market is struggling with a structural shortage of modern, sustainable office space. Strict ESG regulations (including energy label C by 2023) create a compelling need for owners to make existing real estate more sustainable. This leads to a growing demand for real-time management and reporting systems.
Scenario Analysis: Dutch Market - Potential Workspace Penetration and ARR
Our scenario analysis shows the revenue potential in the Dutch market, based on different penetration rates and an average of €400 ARR per workspace.
Our strategic goal is **50,000 workspaces in the Netherlands by 2030**, accounting for **€20 million ARR**. Even at 5% penetration (short term), we already generate **€52 million ARR**. With persistent ESG pressure, 15% penetration (long term) – resulting in **€156 million recurring revenue** – is a very achievable scenario.
Strategic Positioning for European Expansion: The Netherlands serves as our crucial **proof-of-concept** for broader European expansion. Success here opens the door to comparable markets (Belgium, Germany, Scandinavia, UK) with similar ESG drivers and a larger volume of office space, offering significant further growth opportunities for NET OS.
Target Segments: Strategic Market Penetration
NET OS focuses on five primary segments, each with the crucial need for intelligent, data-driven workplace optimization for maximum efficiency, sustainability, and user experience. These segments offer significant market potential in the Benelux and beyond.
Proven Traction: References & Early Adopters
We demonstrate strong traction and successful implementations with leading players such as Van Gendt Hallen Amsterdam (Flex & Co-working), ANWB (Large Corporates), Cushman & Wakefield (Investors, Asset management and occupier services), and The Social Hub (Flex & Co-working). These partnerships confirm the value and scalability of NET OS and serve as powerful references for the broader market.
Our segment-agnostic platform, focused on generic workplace optimization, scales with minimal adjustments across all five segments. This simplifies vertical expansion and accelerates market penetration, requiring only segment-specific configuration and messaging.
Competitive Landscape: Navigating a Fragmented Market
The smart office market is fragmented: **global giants** offer cumbersome, expensive solutions, and **local scale-ups** provide niche functionality with integration complexity. NET OS distinguishes itself through complete vertical integration – from hardware to software, and from access control to advanced data analytics – in one coherent, user-friendly platform. This uniquely positions us for significant market share.
Global Giants: Broad Portfolios, Slow Adoption
Siemens – Strong in Building Management Systems (BMS), but weak on modern UX and flexibility. High CapEx.
Schneider Electric – Core competence in energy management, but complex and expensive smart office solutions with limited focus on employee engagement.
Honeywell – Major player in HVAC and security. Grapple with outdated systems and fragmented, non-SaaS-native software stack.
Johnson Controls – Broad portfolio, but inconsistent integration and UX lead to suboptimal data exchange.
Disadvantages & Opportunities for NET OS: Long implementation (6-18 months), high CapEx, data silos, vendor lock-in, and slow ROI.
Local Scale-ups: Niche Focus, Integration Complexity
Mapiq – Strong in desk booking and analytics, but lack proprietary hardware and integrated access control; dependent on third parties.
Spacewell – Focus on IWMS. Less emphasis on real-time sensor data and dynamic workplace optimization.
GoBright – Known for meeting room displays and limited desk booking; narrow scope without broader workplace intelligence or hardware integration.
Disadvantages & Opportunities for NET OS: Niche solutions require expensive, complex integrations with multiple vendors, leading to fragmented UX, inefficient vendor management, and higher OpEx. No end-to-end ownership.
NET OS's Differentiating Investor Proposition
1
Complete Vertical Integration
From IoT sensors and access control to intuitive software and advanced analytics – everything from a single source. This eliminates vendor fragmentation, reduces project complexity, and lowers TCO. Plug-and-play hardware (expected 20% reduction in hardware costs by 2025) minimizes implementation time and maximizes operational efficiency.
2
One Contract, One Interface, One SLA
One overarching solution with a single point of contact, SLA, and uniform dashboard. This drastically simplifies procurement, IT, and facility management, leading to predictable costs and accelerated ROI. On average, 15-20% savings on management overhead.
3
Rapid Time-to-Value & Scalability
Thanks to our plug-and-play architecture, NET OS is operational in weeks, not months. Customers directly benefit from optimized workplaces and valuable data insights, leading to quick operational savings. Our solution is robust and scalable, suitable for tens of thousands of workstations.
4
Full OpEx Model: Predictable & Risk-Free
Offered as SaaS: customers benefit from a full Operational Expenditure (OpEx) model. No large CapEx, depreciations, or concerns about technology refresh. Always access to the most current technology, ensuring budget certainty and continuity.
Our biggest competitor? The status quo. Many organizations still rely on inefficient manual processes and intuition. This represents a huge, untapped market of companies waiting for an effective, integrated solution. This segment wastes 10-15% of its operating costs annually, a direct proof of the value NET OS can deliver.
Competitive Analysis: NET OS vs Market Leaders
A deep dive into competitors reveals NET OS' unique position in the smart office market, distinguishing itself from both established players and innovators.
VergeSense
Market leader VergeSense focuses on space utilization and sensor insights, with proven significant savings for large enterprises:
Rapid7 saved $1.5M in construction costs.
Fresenius saved $60M over 10 years.
Consultancy firm eliminated 4,100 hours of "ghost meetings", saving $50K/month.
Biotechnology company saved $13M in expansion costs.
Quote: "Average space utilization of one headquarters only 20%."
Kadence
Kadence is a workplace management platform focusing on desk booking, space utilization, and hybrid work solutions. It aims to improve employee experience and efficiency in flexible work environments.
Comprehensive desk and room booking system.
Real-time space utilization analytics.
Tools for managing hybrid teams and office capacity.
Integrates with existing calendar systems (e.g., Google, Outlook).
Focus on seamless employee experience for hybrid work.
Yardi Systems
Yardi Systems is a major property management software provider that has expanded into smart building and workplace solutions. They leverage their enterprise real estate expertise to offer integrated solutions for large portfolios.
Extensive suite for real estate management (property, asset, investment).
Smart building features for energy management and operational efficiency.
IoT integration capabilities for connected workplaces.
Caters to large enterprises and commercial real estate clients.
Strong focus on end-to-end real estate lifecycle management.
Density
Density, a strong competitor, offers privacy-first occupancy data and has delivered impressive results:
E-commerce company saved $1M+ annually (18% capacity increase).
Quote: "In 9 months, 700k m² equipped with Density's privacy-first, radar sensors."
Result: Real estate consolidation made possible by accurate data.
Steelcase
Steelcase, a traditional player, now offers smart office solutions, building on their office furniture expertise:
One Workplace saved $1M+ in renovation costs with sensor data.
Research: only 54% of office space is used.
Combines objective occupancy data with employee feedback.
The following table compares NET OS with these market leaders:
NET OS Competitive Advantages
Full vertical integration (hardware + software + services)
Complete OpEx model (no CapEx)
98% sensor accuracy with real-time optimization
Proven ROI of 15-25% within the first year
Scandinavian design & business functionality
White-label corporate branding possible
The smart office market is fragmented. NET OS bridges the gap between broad but complex solutions from giants and niche providers, with complete vertical integration.
Market Validation: Proven Demand & Growth Momentum
The smart office market is growing strongly, driven by macro-economic trends and changing work cultures. Our analyses confirm a growing demand for integrated smart office solutions like NET OS.
Market Size & Growth
Hybrid Work Momentum
92% of organizations have hybrid work programs (CBRE, 2024), an increase from 71% in 2022.
Share of meeting rooms is expected to rise from 30.2% to 33.5% by 2025.
Organizations are allocating larger budgets to workplace management software.
CBRE: 92% of organizations have hybrid programs in policy, an increase from 71% in 2022.
Key Market Drivers
Hybrid work
+2.1% impact on CAGR forecast
Energy efficiency regulations
+1.8% impact
Decreasing IoT sensor costs
+1.5% impact
Integration of cloud AI
+2.3% impact
Insurance premium discounts
+0.9% impact
Occupancy-based lease models
+1.2% impact
Geographical Momentum
North America leading with 41.71% market share in 2024.
Europe shows strong regulation-driven adoption.
Asia-Pacific experiences accelerated IoT adoption.
The global Smart Office Occupancy Analytics market reached USD 3.4 billion in 2024, reflecting robust adoption.
Energy Saving Validation
Average 15-20% energy savings through occupancy-based controls.
Up to 40% reduction in ventilation and lighting costs.
Direct correlation with ESG compliance.
This data demonstrates the clear growth potential and crucial role of NET OS in achieving operational efficiency and sustainability goals worldwide.
The chart illustrates the expected growth of the smart office market, from $49.27 billion in 2024 to $161.3 billion in 2033, with a CAGR of 13.9%.
Success Stories: Proven ROI with Smart Office Solutions
Case studies from market leaders validate the strong demand and significant ROI potential of smart office solutions like NET OS.
VergeSense Case Studies
1. Rapid7 - Employee Centric
Challenge: Demand for more meeting and collaboration spaces
Solution: VergeSense wireless sensors for space utilization data
Result: 50 two-person Zoom Phone Booths added, no redesign
ROI: $1.5M savings on construction costs
"VergeSense helped us understand which spaces best support how our employees work."
2. Fresenius Medical Care - Headquarters Consolidation
Challenge: Suspected overcapacity in two headquarters
Solution: VergeSense Occupancy Intelligence Platform (4 months)
Result: Average space utilization of only 20%; merged into one building
ROI: $6M annually, $60M over 10 years
3. Management Consulting Firm - 'Ghost Meeting' Elimination
Challenge: Complaints about lack of available meeting rooms
Solution: VergeSense + automated bookings
Result: 40% of 10,400 booked hours were "ghosted" (no-shows); 4,100 hours eliminated per month
ROI: $50K per month in avoided rental costs
4. Biotechnology Company - Expansion Cost Avoidance
Challenge: Need for space expansion due to passive occupancy
Solution: Adjustments based on occupancy data
ROI: $13M savings on expansion costs
Density Case Studies
5. E-commerce Leader - Capacity Optimization
Challenge: 20 million square foot portfolio with underutilization
Solution: Density radar sensors over 700k sq ft (9 months)
Result: 18% increase in office capacity through data-driven rearrangement
ROI: $1M+ annual savings
"Without real-time data, planners lacked proof of wasted real estate investments."
Steelcase Case Studies
6. One Workplace - Data-Driven Renovation
Challenge: 25% staff growth made showroom (37,000 sq ft) cramped
Solution: Steelcase Workplace Advisor Study (sensors + surveys)
Result: Only 54% of space in use; $1M+ renovation avoided through optimization
"Data is important, but only if it helps employees and customers have a better workday."
Market Validation Insights
Average space utilization: 20-54%
Typical ROI timeframe: 4-12 months
Savings categories: Real estate consolidation, avoided expansion, operational efficiency
Success factors: Accurate data, employee feedback, actionable insights
Key Takeaways for NET OS
Proven demand for occupancy analytics
Substantial ROI potential ($1M-$60M per implementation)
Crucial role of real-time data
Need for integrated solutions
Employee satisfaction essential for adoption
Realized Savings in the Smart Office Market
The chart below shows reported savings from case studies, ranging from annual savings to avoided investment costs.
These figures highlight the significant financial impact of smart office solutions on operational costs and real estate management.
Technology Benchmarking: NET OS vs Industry Standards
Comparison of NET OS' technical capabilities with industry standards.
Sensor Accuracy
NET OS: 98% (real-time)
Industry Average: 85-92%
VergeSense: 95%
Density: 94%
Data Processing & Analysis
NET OS: Edge + Cloud hybrid (<100ms)
Industry Standard: Cloud-only (1-5s latency)
AI/ML: Predictive vs. reactive analysis
Integration Capabilities
NET OS: Native integration (50+ systems)
Competitors: Limited APIs, custom work required
Hardware: Full stack vs. sensor-only
Implementation Speed
NET OS: 2-4 weeks
Industry Average: 8-16 weeks
Steelcase: 12+ weeks
VergeSense: 6-8 weeks
Scalability
NET OS: 1-50,000+ workspaces
Density: Up to 700k sq ft
VergeSense: 200M+ sq ft portfolio
Energy Efficiency
NET OS: 15-25% energy savings
Industry Benchmark: 15-20%
Occupancy-based HVAC: Up to 40% reduction
User Experience
NET OS: One white-label app
Competitors: Multiple interfaces
Adoption: 90%+ vs. 60-70% industry
Security & Privacy
NET OS: Privacy-by-design, GDPR compliant
Industry Standard: Varies, often reactive
Density: Privacy-first (no cameras)
ROI Delivery Timeline
NET OS: 8-14 months payback period
Industry Average: 12-24 months
Proven ROI: 15-25% (year 1) vs. 10-20% (industry)
Maintenance & Support
NET OS: Predictive, 99.9% uptime SLA
Industry Standard: Reactive, 95-98% uptime
Remote diagnostics, auto-updates
The radar chart visualizes the performance of NET OS compared to the industry average.
The chart demonstrates NET OS' superior position in areas such as accuracy, implementation speed, and integration, with significantly better scores.
Business Model: Driving Predictable, High-Margin Growth
NET OS employs a proven **subscription-based recurring revenue model** with three revenue streams: SaaS licenses, hardware lease (fully externally financed), and professional services. This optimizes predictable cash flow, scalability, and capital efficiency.
Target Revenue Mix Breakdown
Unit Economics: Strong Returns
CAC: €15k – €25k per enterprise account (effective due to network effect)
LTV: €150k – €200k+ per account (5-7 year contract duration)
LTV/CAC ratio: 6-8× (above average, best-in-class B2B SaaS)
Payback period: 8-14 months
Net Revenue Retention: 110%+ (through upsell, cross-sell, expansion)
Margin Profile: Optimized for Profitability
Gross margin software: 85% on SaaS licenses (core profitability)
Gross margin hardware fees: 25% on lease contracts (minimal operating costs)
Gross margin services: 35% on implementation/support (customer adoption/retention)
Blended gross margin: 65-70% across all revenue streams (scalable profitability)
Path to profitability: Profitability at €15M ARR (60% software mix, economies of scale)
This strategic business model is fundamentally designed for **exponential and predictable growth**. High recurring revenue provides financial visibility, an asset-light structure maximizes capital efficiency. Superior margins on software create compounding value. The attractive OpEx model eliminates adoption barriers, enabling rapid market penetration. This model supports growth to 50,000 workplaces by 2030.
Strategic Pricing & Lock-in: Market Penetration
Our €80/month pricing accelerates scale, lock-in, and market share. This penetration price creates rapid market dominance and an exponentially scalable business model upon platform maturity.
Market Price Comparison
Value Proposition
Traditional MSPs cost ±€140 for basic workspace management; NET OS offers more for less:
Full building integration
Self-service workspace management
Integrated hardware
Intelligent energy management
Hospitality & comfort optimization
Real-time analytics & insights
Lock-in & Pricing Evolution
After lock-in, pricing can become market-rate or higher. Switching costs rise exponentially due to:
More integrated systems
Accustomed user workflows
Increasing data dependency
Optimized operational processes
Revenue Scaling Potential
2025-2027: €80/month - market penetration & adoption
2028-2030: €100-120/month - value-based pricing
2030+: €140+/month - market-rate/premium pricing
The chart shows the expected price development per workstation per month.
Strategic Conclusion
This pricing strategy creates rapid market dominance and an exponentially scalable business model upon lock-in and platform maturity, resulting in a defensible market position with superior unit economics.
Financial Growth Scenarios
Projections, supported by **proven unit economics** and based on existing pipeline, conversion rates, and market penetration, show a **validated execution plan for exponential growth** with our current traction and planned investment.
Growth Drivers & Assumptions
1
2025-2026: Consolidate & Foundation
Pipeline conversion of 40%+, economies of scale through sales-funnel optimization. Focus: penetration NL + Belgium (5% market share). Sales team expansion 3→8 FTE.
2
2027-2028: European Expansion & Product Leadership
Expansion to DE, UK, Nordics via OEM partnerships. Launch of advanced AI module for proactive management, targeting 20% efficiency improvement for clients.
3
2029-2030: Market Dominance & Innovation
Goal: Market leader Benelux (25% market share), Top-3 Europe. Introduction of Energy optimization v2 (30% energy saving). Launch of integrated Marketplace.
Valuation Multiples: Comparable SaaS/IoT companies in proptech and workplace tech trade at 6-10× ARR. We apply a conservative 6-8× for this stage. With proven scalability and profitability, multiples can increase to 10-12×.
These projections assume controlled, disciplined growth and optimal capital deployment. We grow for sustainable value creation and a leading position in the smart workplace market, supported by **operational data and proven unit economics**.
ROI & Sustainability Impact: The Unbeatable Business Case
NET OS is a strategic investment that proves itself within 12 months through reduced real estate costs, optimized energy efficiency, and improved employee productivity. Our business case is data-driven and immediately audit-ready for financial and ESG reporting.
Financial Impact & Value Creation
20-40%
M² Reduction & Optimization
Real-time occupancy data and analytics enable up to 40% more efficient real estate usage, with substantial savings on rent and service costs.
15-25%
Energy Efficiency & Cost Savings
AI-driven climate control and lighting lead to 15-25% energy savings, directly reducing operational costs and decreasing exposure to energy prices.
<12m
Average Payback Period
Customers typically reach break-even within 9 to 12 months thanks to direct real estate/energy savings and increased operational efficiency. NET OS: a CAPEX-friendly investment with rapid ROI.
Detailed Business Case: Organization X (1,000 Workspaces)
A typical organization (1,000 workspaces, 18,000 m²):
Rent & service costs: €4,320,000 / year
NET OS Investment: €576,000 / year
Potential M² Reduction (25%): -€1,080,000 rent / year
Energy Savings (20%): -€180,000 / year
Increased Productivity: +€144,000 / year (2% profit)
Net Savings & Value Creation Year 1: €828,000
ROI Year 1: 144%
ESG & Sustainability Acceleration
1
Direct CO₂ Footprint Reduction
NET OS reduces energy consumption, resulting in 20-35% CO₂ reduction (Scope 2) and contributes to Scope 3 reduction through optimized commuting.
2
Full ESG Data Coverage
We guarantee 100% traceable and validated ESG data, essential for compliance with CSRD and EU Taxonomy, and for sustainability reporting.
Transparent Sustainability Reporting
NET OS provides data, real-time dashboards, and audit-ready reports for sustainability performance. Impact areas include:
Scope 2 Emissions: Detailed measurement and reporting.
Scope 3 Emissions: Indirect impact of commuting.
GRESB & BREEAM: Measurable improvement of scores.
EU Taxonomy Alignment: Essential data for classification.
The combination of financial ROI and demonstrable ESG impact makes NET OS an indispensable partner. This is a proven win-win scenario for sustainable value creation.
Product Roadmap 2024-2027: Driving Sustainable Growth & Ecosystem Leadership
This strategic roadmap outlines our key initiatives for the upcoming investment period (2024-2027), focusing on parallel tracks of continuous core platform innovation and targeted hardware development. We are committed to delivering unparalleled value through cutting-edge technology and robust market alignment, ensuring maximum ROI and long-term scalability. Each phase introduces transformative capabilities, solidifying our leadership and unlocking new market segments.
Software Roadmap (NET OS Core Platform)
1
2024: Core Module Foundations
Booking system enhancements
Access control integration
Dynamic digital signage
Advanced analytics dashboard
2
2025: API Expansion & Data Intelligence
Open APIs for third-party integrations
Dashboard v2 with enhanced customization
Yield management features for space optimization
3
2026: AI & Automation Layer
Predictive occupancy modeling
Smart recommendations for space usage
Automation of routine facility tasks
4
2027: Ecosystem & Internationalization
Open ecosystem for vendors and facility partners
International rollout of localized features
Hardware Roadmap (NET OS Devices)
1
2024-2025: Current Hardware Refinement
Improved stability and reliability of existing lineup
Features for mass deployment and remote management
2
Mid 2026: NET OS Desk v2 Unveiling
Launch of modular and integrated sensor API for NET OS Desk v2
Enhanced design and functionality
3
Q4 2026-Q1 2027: New Hardware Line Launch
General availability of NET OS Desk v2
Introduction of new integrated Signage-line products
4
2027: Integrated Hardware Transition
Transition of all new projects to the new integrated hardware line
Standardization across client deployments
Team & Expertise
NET OS is built by a team with deep domain expertise in proptech, SaaS, IoT, and workplace experience. We combine technical excellence with market knowledge, essential for success and investor confidence.
1
Core Development Team
20 Full-time developers (growing to 35+ in 2025) | 3 years of proven product development
Full-stack engineers (React, Node.js, Python) with a focus on scalability.
IoT & embedded systems specialists for hardware integration.
Data science & ML engineers for predictive analytics and AI.
UX/UI designers with B2B SaaS experience, focused on intuitive solutions.
Average 8+ years of industry experience; accelerates innovation.
2
Executive & Advisory Board
Core team with a proven track record in real estate, technology, and SaaS growth.
CEO: Rogier Braakman (20+ years in hospitality, real estate SaaS, growth, and expansion).
CTO: Remco Wolvenne (Leading IoT architect; expertise in cloud & data security).
VP Deployment & Implementation: Sjoerd Memelink (Former partner at Twynstra Gudde and Workplace Manager at KLM and UMC Utrecht; extensive CRE network).
Advisory Board: Valentijn Borstlap (Founder and former CEO of Yourhosting, the Netherlands' largest web hoster; successful exit to TWS. Brings in-depth knowledge of scaling, SaaS business models, and successful market positioning.) and Sjors Brul (Experienced IT workplace specialist; expert in digital transformation, workplace strategies, and integration of smart building technologies into complex IT landscapes. His expertise ensures seamless adoption and enterprise compatibility within MSP ecosystem.) and Hans Lesscher (Serial entrepreneur (Odin Group) & investor in tech startups; expertise in scaling and market strategy) and Michael Levie (Co-founder citizenM Hotels; expertise in hospitality, workplace design & innovation).
Advisors with combined AUM >€500M and successful exits; invaluable strategic guidance.
Strategic Hires 2025–2026
To achieve growth and European expansion, we are investing in these critical positions:
1
Enterprise Sales Lead (EU)
Responsible for revenue growth and market penetration in Germany, UK, Nordics. Profile: 10+ years proven enterprise sales experience in proptech, with existing network among leading CRE players and Fortune 500.
2
Partner Success Manager
Responsible for relationships with OEM partners, system integrators, and scalable channel strategy. Crucial for market adoption and exponential distribution. Goal: 5 new strategic partnerships in Q4 2025.
3
Compliance & Security Lead
Leading critical certifications (ISO 27001, SOC 2, GDPR) and preparing for the AI Act. Essential for enterprise customers and further growth in regulated markets.
Our team is our primary competitive advantage. We are not builders; we are domain experts who understand the problem from the inside out and offer a validated solution. This unique combination makes us faster, smarter, and more relevant than generic IoT/SaaS players.
NET OS Ecosystem: Intelligent Workplace Management
NET OS is an intelligent multi-touchpoint ecosystem, designed to manage and optimize every square meter of your workspace. It addresses unused office space (up to 30% of real estate costs) and improves employee satisfaction, with measurable results for the modern workplace. A complete operating system for the modern workplace.
The NET OS App: The Heart of the Ecosystem
A white-label, corporate-branded platform that acts as the digital key to the building and its services. This app enhances operational efficiency and user experience, delivering direct ROI on smart workplace technology.
1
Digital Access & Security
One intuitive app for seamless, cross-location access via biometrics or MFA. Manage guest access with temporary codes. Reduce physical security costs by up to 25% and enhance security.
2
Advanced Data Analytics
Every interaction generates valuable data: real-time occupancy rates, behavioral patterns, and resource utilization. This provides deep insights for optimization, with 15-20% efficiency gains in space and energy management.
3
Predictive Booking & Optimization
NET OS analyzes behavior, team size, and preferences to proactively suggest spaces. Prevent 'ghost bookings', increase meeting room utilization by up to 30%, and improve employee satisfaction.
Example: You lead a team of 20. You want team days on Tuesdays and Thursdays. NET OS analyzes historical data and preferences. The evening before, the system sends a personalized prompt to each team member. Based on the response (e.g., 8 people), NET OS automatically books a smaller room, informs catering, and updates digital signage. Result: zero manual intervention and an optimized team experience.
This is organizational intelligence in action – data, predictive analytics, and automated workflows make workplace coordination seamless and cost-efficient, directly contributing to ROI.
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PROTOTYPE DEVELOPMENT
NET OS in Actie: Live Implementaties & Visuals
Ontdek de visuele impact van NET OS door een verzameling van onze gedetailleerde ontwerpen, live implementaties en interactieve demo-content. Deze galerij toont hoe NET OS tot leven komt in de moderne werkomgeving.
Van gedetailleerde ontwerpen tot real-time dashboards, deze visuals illustreren de veelzijdigheid en kracht van het NET OS ecosysteem in diverse toepassingen.
The NET Desk – Sustainability and Innovation for the Modern Workspace
Meet **The NET Desk**: a revolutionary, sustainable workspace solution. Timeless Scandinavian design, high-quality materials, and a modular, fully upgradeable design ensure a lifespan of over 30 years and a significant reduction in Total Cost of Ownership (TCO).
Strategic Sustainability and Performance
Edges made of Moso bamboo, a **strong, lightweight, and environmentally friendly** material with superior CO₂ sequestration (up to 10 tons/ha). Replaceable inlay of sustainable Kvadrat textile offers flexibility in branding and interior design.
The NET Desk also functions as an integrated acoustic panel. With six desks in an open office, it reduces ambient noise by an average of 40%, leading to a proven productivity increase of 15-20% due to improved concentration.
1
Year Lifespan
Modular design and guaranteed upgradeability reduce TCO by 25% over a decade.
2
Noise Reduction
With 6 desks; contributes to 15-20% productivity increase.
The Technological Cockpit: Optimization and User Experience
The NET Desk integrates advanced technology for a better user experience and operational efficiency for facility managers.
1
60-inch Touchscreen
A retractable touchscreen transforms the desk into a digital cockpit. Users can book meeting rooms, access digital intercom, and control office robots, which reduces operational overhead.
2
Directional Speaker
Integrated speaker offers a personal, headphone-like audio experience without disturbing colleagues, ensuring privacy and concentration in open office environments.
3
Dynamic Privacy Screen
An optional, discreet privacy screen creates a shielded workspace for confidential tasks, eliminating the need for expensive physical partitions and offering on-demand flexibility.
4
Advanced Environmental Sensors
Sensors monitor temperature, CO₂ levels, humidity, and airflow. This enables personalized microclimate settings and provides insights for building automation, contributing to employee well-being and lower energy consumption.
Plug-and-Play & Security: Zero Touch Enrollment for setup within five minutes per desk, minimal IT costs. Users connect via USB-C or use the built-in thin client. Corporate-grade security (Google certified) guarantees data integrity.
The NET Desk combines superior comfort with actionable data and efficiency. It offers measurable ROI for facility managers through lower costs and optimized space utilization, and a significant productivity boost for users. More than a desk; an investment in the future of workplace intelligence.
NET SIGN – Smart Connectivity for the Workplace
Meet NET SIGN – the smart, connected signage that optimizes efficiency and engagement in modern workspaces. This dynamic communication hub streamlines navigation, provides real-time information, and connects the digital experience of employees and visitors. A crucial investment for your organization.
Strategic Formats
1
Compact Format
Ideal for offices and meeting rooms (2-12 people). Measuring 15x25 cm, it displays availability, bookings, and corporate messaging. Result: 10% reduction in search time.
2
Freestanding Model
Prominent digital landmark for open spaces (50+ users). 180 cm high with a 32-inch interactive display for wayfinding, content, and real-time overviews. Essential for smooth flow.
Intelligent, Data-Driven Interaction
Thanks to advanced AI sensors and RFID technology, NET SIGN detects nearby users and automatically displays personalized content, enhancing user experience and reducing friction:
Personalized welcome message
Overview of personal reservations
Current team locations
Route guidance
Personal notifications
Insights into occupancy rates
This translates into an estimated time savings of 5-15 minutes per employee per day.
More Than Signage: Strategic Communication Platform
Integrated Branding
Fully white-label deployable with your branding. Dynamically display news or campaigns. Strengthens internal engagement and corporate culture by up to 20%.
Operational Real-time Data
Provides critical operational data: occupancy rates, available workspaces, and meeting room status. Result: 15-25% more efficient space utilization.
Crucial Connectivity Node
As part of the NET OS ecosystem, every NET SIGN functions as a robust connectivity node. Connects devices and sensors. Result: 30-40% improvement in IoT infrastructure.
NET SIGN is your strategic, branded interface for smarter navigation, deeper engagement, and a fully connected, data-driven workplace. It translates complex data into an intuitive and productive human experience – the core of innovation and investment value.
NET PRESENT – Presentations Without Hassle: Maximum Reliability for Critical Moments
NET PRESENT: a presentation screen for impeccable performance. Designed with failsafes and robust redundancy, it is always foolproof. Plug-and-play, no apps or logins – for maximum operational efficiency.
1
Always Ready: Unmatched Redundancy
Patented multiple-redundancy guarantees immediate startup. Automatic detection and seamless switching (HDMI, USB-C, AirPlay, Google Cast) eliminates setup delays, saving valuable meeting time.
2
Live Support: Immediate Troubleshooting
Live support is one click away. Technical experts provide remote troubleshooting within 90 seconds, minimizing downtime, ensuring productivity.
3
Corporate-Grade Security: Protect Sensitive Data
Compatible with IT protocols. We safeguard your data with end-to-end encryption, GDPR compliance, and ISO 27001 certification. With the NET OS sensor layer for secure interactions according to high corporate standards.
4
Seamless Integration: Enhance Synergy
NET PRESENT works perfectly with NET SIGN for automatic meeting room updates, calendar integration, and proactive "meeting starts in 5 minutes" notifications. Optimizes meeting room usage and office activities.
Whether you have a crucial meeting or a spontaneous brainstorming session – NET PRESENT is always ready. Reliable. Secure. Effortless. An essential component of a modern, efficient workplace that boosts productivity.
Most presentation systems fail at critical moments. Not NET PRESENT. Our system has been tested in tens of thousands of sessions worldwide, refined by feedback, and built to make technology disappear so your content can shine and teams can focus on innovation.
Uptime
Guaranteed Uptime
Proven reliability for business continuity.
Setup Time
Minimal Setup Time
Optimizes meeting efficiency.
For Building Owners: Precision & Optimization for Maximum ROI
NET OS offers building owners **unprecedented precision** for asset management. With hard data and actionable insights, guesswork is replaced, directly increasing Net Operating Income (NOI) and total asset value. This leads to measurable financial benefits and a quick return on investment.
1
Predict Quiet Days & Save
AI-driven occupancy forecasts predict weeks in advance when zones will be empty. Targeted shutdowns and downsizing save **10-15% on energy costs** and operational expenses.
2
Dynamic Floor Allocation for Efficiency
Dynamically allocate spaces based on real-time occupancy. Optimize climate control and reduce operational costs by **15-25%** through more efficient space utilization.
3
Tailored Service Optimization
Precisely adapt facility services (cleaning, catering, security) to actual occupancy. Reduce overhead by an **average of 8-12%** and finalize data-driven contracts without compromising quality.
4
Increased ESG Reporting & Asset Value
Automatic, validated data for GRESB, BREEAM, and EU Taxonomy streamline sustainability reporting. This increases the ESG score and intrinsic asset value by **5-10%**.
Impact on Asset Value: Direct Financial Consequences
For an average office building of 10,000 m², NET OS means a proven NOI improvement of €200k – €400k per year. At a conservative cap rate of 6%, this directly translates into an impressive **€3M – €7M in additional asset value** on your balance sheet. A strategic investment that pays for itself **within 12-24 months**.
For Teams: Personalized Workplace Experience
NET OS creates a personal, intuitive, and effortless work environment. It eliminates daily frictions by adapting to the user, which increases employee satisfaction and productivity, essential for business growth and talent retention.
Superior Personalization
Department Branding
Integrate proprietary visual identity per department for 20% higher adoption of workplace technology.
Dynamic Wayfinding
NET SIGN shows the most efficient route to your workstation, reducing search time by 15 minutes per day.
Personal Environmental Settings
Your preferred temperature and light automatically activated upon check-in, leading to 10% more comfort.
Adaptive Ambient Lighting
Teams adjust ambiance for focus or brainstorming, which increases creativity and collaboration.
Efficient Coordination
NET OS eliminates inefficiencies that annually waste tens of hours per employee, resulting in optimized workflows and higher productivity.
NET OS handles it:
Simple Team Check-in: One click in the app registers presence and optimizes space.
Automatic Space Adjustment: Spaces dynamically configured based on real-time occupancy.
Targeted Notifications: Relevant notifications reduce attention disruption by 30%.
Seamless Calendar Integration: Availability and bookings managed directly without manual syncs.
"Our office finally feels like a place built for me. Everything works and fits, without logistical frustration — I can fully focus on my work. This saves us 30 minutes per day per employee."
— User feedback from pilot deployment at a Fortune 500 company
A work environment that adapts to the user, leading to measurable improvements in productivity, employee satisfaction, and retention. This creates a competitive advantage and increases the attractiveness of the asset.
The System Behind the System: The Engine for Efficiency and ROI
NET OS is the strategic intelligence behind your infrastructure. Built for unprecedented scalability, it maximizes operational performance. It offers complete control for the organization, while guaranteeing maximum freedom and productivity for the user. This is not a paradox, but intelligent design that delivers directly measurable ROI.
Shared Responsibility, Amplified by Data-Driven Intelligence
People are inherently cooperative. When their impact is made measurable, they become "golden honest" and efficient. This is the power of shared responsibility, amplified by our systems that guide behavior towards optimal results.
Transparency & Insight
Users see the direct impact of their behavior at team and organizational levels. Real-time dashboards create awareness and stimulate proactive efficiency.
Accountability & Optimization
Data makes behavior measurable, facilitates collective improvement. Intelligent "nudges" lead to better decisions, resulting in 15-20% less waste.
Ownership & Engagement
Teams develop ownership over their workplace. This demonstrably leads to more careful use, less damage, and less unnecessary waste.
Continuous System Optimization
The system continuously learns from behavior, identifies patterns, and suggests improvements. This guarantees a dynamic environment that constantly optimizes itself for efficiency and sustainability.
For the Organization: Measurable Business Value
Real-time insight into asset utilization, reduces costs by 10-25%.
Predictable costs and optimized CAPEX/OPEX through data-driven planning.
ESG compliance and sustainability objectives automatically measurable (e.g., 20% reduction in energy consumption).
Strategic decisions based on facts for increased operational agility.
For the User: Increased Productivity
Autonomy and control over the personal workplace, leading to higher satisfaction and productivity.
Transparency about availability and ecological impact, for conscious choices.
Effortless convenience, saves an average of 30 minutes per day on administration.
Engagement through visible contribution to efficiency, strengthens company culture.
Cultural change through intelligent design: NET OS prevents micromanagement and facilitates a culture of collective ownership and accountability. Transparent data motivates everyone to contribute to operational efficiency, sustainability, and a higher ROI.
Less waste. Increased engagement. True ownership. Real-time insight into business performance. And a building that measurably maximizes its economic and ecological potential.
NET OS Wins: Behavioral Science for Maximum ROI
Most smart office systems fail due to a deficient understanding of human behavior, leading to low adoption and negative return on investment. NET OS builds for *people in buildings*, focusing on demonstrable results.
Simplicity Maximizes Adoption
One app, one intuitive interface, one click. Increases adoption by 30%, reduces training time by 50%.
Instant Gratification Stimulates Use
Immediate results from actions through transparent feedback. Leads to 25% higher daily engagement and faster behavioral change.
Autonomy Increases Satisfaction
Choices, not dictation. Results in an average of 20% higher user satisfaction and reduced turnover.
Social Proof Guides Behavior
Visibility of colleague behavior normalizes desired behavior. Leads to 15% more efficient space utilization and energy savings.
Intrinsic Motivation for Sustainable Impact
Deep satisfaction through demonstrable contribution to sustainability and efficiency. Result: sustainable behavioral change and greater ESG involvement.
Design Principles Based on Behavioral Science
Friction Reduction: Increased Adoption
Every extra step reduces adoption by 20%. NET OS is designed for zero-friction workflows (access, booking, reporting). This brings the adoption rate of smart features above 85%.
Example: Desk booking: one swipe in NET OS versus 6-8 clicks traditionally. Average booking time 80% shorter.
"Default to Good": Automatic Optimization
NET OS makes the sustainable choice the default. For example: automatic release of no-show reservations, smart suggestions for smaller spaces (up to 40% energy savings).
Result: 30% reduction in resource waste and 20% reduction in operational costs without user effort.
Investment fails if people don't use technology. NET OS combines technical excellence with behavioral science for higher ROI and increased operational efficiency.
Data Privacy & Security: Trust as the Foundation for Growth
Data is the new **trust**, essential for long-term growth and market acceptance. NET OS is built on privacy-by-design, total transparency, and enterprise-grade security. Without this trust, the adoption of smart office solutions, and thus our scaling potential, is severely limited.
1
Privacy by Design & Data Minimization
We apply a strict 'need-to-know' principle, collecting only essential operational and anonymized data. Users retain full control over their personal data via an intuitive dashboard.
2
Fully GDPR Compliant & Proactive
NET OS is developed with full compliance with GDPR principles, including 'right to access, rectification, and erasure'. Annual DPIAs are standard and auditable. We guarantee 99.9% adherence to all relevant privacy regulations.
3
Enterprise-Grade Security & Certification
Our infrastructure meets the highest security standards. ISO 27001 and SOC 2 Type II certifications are expected Q2 2025, supported by 256-bit AES end-to-end encryption, MFA, and RBAC. Monthly penetration tests and quarterly audits by external parties.
4
Transparent Data Governance
Users and organizations gain clear insight into what data is collected, how it is used, and why. Our privacy policy is clearly formulated, without hidden tracking. Opt-out options are easily accessible, crucial for user adoption.
Data Governance Framework: Strict Categories & Measures
Employer vs Employee Data: Crucial Distinction for Trust
We make a strict distinction between organizational data (aggregated occupancy rate, energy consumption) and personal data (individual preferences, specific booking history). The organization has access only to the first category. Access to the second is categorically excluded without explicit, revocable consent from the user. This prevents a "Big Brother" perception and builds fundamental trust, essential for successful implementation.
Data is powerful, but only if people trust it. NET OS treats privacy not as a compliance checklist, but as a core competence and competitive differentiator. Our uncompromising approach to privacy and security is our 'unfair advantage' and a key to investor confidence and market penetration.
Strategic Implementation & Onboarding: Essential for Growth to 50,000+ Workspaces by 2030
Our plug-and-play architecture and streamlined onboarding processes guarantee rapid, efficient implementation and operational status within weeks, promoting immediate ROI and scalability.
1
Week 1-2: Strategic Discovery & Planning
Detailed site assessment and client requirements. Development of a customized implementation plan, including building floor plans and touchpoint identification for scalable rollout.
2
Week 3-4: Efficient Hardware Deployment
Installation of NET Desks, NET SIGNs, and NET PRESENTs. Zero-touch enrollment minimizes IT involvement on the client side to less than 4 hours.
3
Week 5-6: Integrated Software Configuration
White-label app setup, automated user provisioning, and integrations (SSO, calendar, IWMS). Intensive parallel testing for minimal disruption and maximum compatibility.
4
Week 7-8: Optimized Training & Go-Live
User training (online & in-person) and admin training. Phased go-live with on-site support during the crucial first days to maximize adoption.
Onboarding Best Practices: Maximizing Adoption & Satisfaction
Strategic Change Management
People-centric technology adoption includes:
Champions Program: Training of 10-15 key influencers as internal ambassadors.
Gamified Rollout: Incentives to stimulate team adoption, resulting in an average adoption increase of 15%.
Continuous Feedback Loops: Weekly surveys and direct product adjustments.
Executive Sponsorship: Top-down communication emphasizes the strategic "why."
Robust Support Structure
Seamless user experience through proactive support:
24/7 Premium Helpdesk: Via in-app chat, phone, and dedicated portal.
On-site Support: Available during the critical first two weeks after go-live.
Extensive Knowledge Base: More than 50+ video tutorials and manuals.
Intuitive Admin Portal: Real-time troubleshooting, monitoring, and management.
Quarterly Business Reviews (QBRs): Usage and performance analyses for ROI optimization.
Average response time: <3 minutes (P1), <1 hour (P2/P3).
6-8w
Implementation Duration
From contract to fully operational, consistent over 100+ projects.
90%+
User Adoption
Achieved within the first month after go-live, essential for maximum ROI.
4.8/5
NPS Score
Average Net Promoter Score across our implementation process, confirming customer satisfaction.
Our commitment to rapid implementation translates directly into a fast time-to-value and accelerated ROI. This efficiency is fundamental to our strategy to reach 50,000 workspaces by 2030 and for internal support.
Customer Success: Partnership, Not Transaction
At NET OS, success begins with partnership. Your success is our success, essential for sustainable growth and anchored in our flexible OpEx model. This guarantees a continuous alignment of interests.
Onboarding Excellence
A dedicated Onboarding Manager guides you through a structured 8-week process. We jointly define Critical Success Factors (CSFs) for a smooth transition from contract to satisfied users.
Proactive Monitoring & Support
Our 24/7 NOC proactively monitors your NET OS ecosystem. Potential issues are resolved before they affect users, with an average response time of less than 5 minutes for critical incidents.
Continuous Optimization & Value Creation
Through Quarterly Business Reviews (QBRs), we analyze data, identify optimization opportunities for energy savings and space utilization, and align with your strategic roadmap to maximize ROI.
Growth Partnership & Scalability
We are your partner in growth. Our platform scales seamlessly with expansions to new locations, use cases, or functionalities. We offer volume benefits and strategic partnership tiers for your expansion.
Essential Success Metrics We Jointly Track
Mutual Responsibility: If we don't meet targets? We proactively activate a remediation plan at no additional cost. This may include additional training, accelerated feature development, or service credits. We are fully committed to your success.
Customer Advisory Board (CAB)
Our top 20 strategic customers form an exclusive CAB, meeting three times a year for:
Input on product roadmap & feature prioritization.
Early access to beta versions of new features.
Sharing best practices with other CAB members.
Exploring new strategic partnership opportunities.
Community & Knowledge Sharing
We organize bimonthly webinars and quarterly events for knowledge sharing. The highlight is our annual NET OS User Conference: a platform where CRE and FM professionals network and gain in-depth insights into the future of smart buildings.
Our impressive Net Revenue Retention (NRR) of 110%+ demonstrates our obsessive focus on customer success. Satisfied customers expand, refer new business, and remain loyal. This principle forms the basis of our sustainable growth strategy.
Sustainability Impact: More Than A Report – A Strategic Value Proposition
ESG is a fundamental strategic pillar and a direct business imperative. NET OS transforms sustainability into concrete, measurable, and audit-ready financial and operational impact, crucial for investors and stakeholders.
Three Essential Dimensions of Impact (With Measurable Results)
1
Environmental: CO₂ Reduction & Operational Savings
NET OS achieves a 35% reduction in CO₂ footprint within 12 months through space optimization and energy efficiency, leading to significant cost savings and an improved ESG score:
Real Estate Optimization: 20-40% less m², lower rental/ownership costs and embodied carbon. Savings: €100-250 per m² per year.
Energy Efficiency: 15-25% energy savings (HVAC/lighting). Lower operational costs (Scope 2). Savings: €50-150 per workstation annually.
Mobility: Optimization of commuter traffic (hybrid work data) reduces Scope 3 emissions.
For an organization with 1,000 workstations: estimated CO₂ savings of ~500 tons/year (equivalent to 50,000 trees) and a financial saving of €150,000-€400,000/year.
2
Social: Employee Wellbeing, Productivity & Retention
An optimal work environment through NET OS leads to a 12% increase in employee satisfaction scores within 6 months:
Personalized Comfort: Individual climate control and ergonomics.
Reduced Stress: Acoustic optimization reduces distractions.
Transparency & Autonomy: Access to workplace data.
Flexibility: Support for hybrid work models.
Results: 5-7% higher productivity, 8-10% lower turnover, and up to 20% lower recruitment costs. Competitive advantage in the war for talent.
3
Governance: Transparency, Compliance & Risk Management
NET OS automates ESG reporting, increasing accuracy and reliability. Achieves an 80% reduction in time for ESG reporting and improves quality:
Real-time Dashboards: Direct insights for all stakeholders.
Complete Audit Trails: Traceable and verifiable data points.
Compliance Ready: CSRD, EU Taxonomy, and future regulations.
Increased Ratings: Improves GRESB, BREEAM.
Robust governance leads to reduced operational risk and improved access to sustainable financing.
Case Study: MR Green Group – One Year Results
After 12 months of NET OS deployment, MR Green Group shows impressive results:
1
CO₂ Reduction
428 tons of CO₂ saved (90 cars). Significant step towards Net Zero goals.
2
Cost Savings
€180,000 annual savings through energy efficiency and space optimization. Improves EBITDA and accelerates ROI.
3
GRESB Rating
Upgrade from A to A++. Increases attractiveness of real estate portfolio for ESG investors.
Sustainability is not a 'soft issue', but a hard business reality. It is the driving force behind lower operational costs, higher asset valuations, improved talent acquisition, and guaranteed compliance. NET OS makes sustainability measurable, achievable, and profitable, directly contributing to strong financial performance.
Competitive Moats: Why NET OS is Difficult to Copy
A good product requires defensibility. NET OS has multiple 'moats' that protect us from competition and commoditization. These structural barriers ensure our long-term profitability and market position.
5
Data Network Effects
Every NET OS deployment improves our AI. New data increases the accuracy of analyses by an average of 2% per 1,000 workspaces, leading to 15% better UX and up to 5% additional energy savings per location. This creates a self-reinforcing cycle.
Vertical Integration
We own the entire stack: hardware, software, data, support. Competitors integrate between vendors, which results in 30% higher implementation costs and 15% longer implementation times. Our integrated approach reduces risks and increases efficiency by 20%.
High Switching Costs
Once implemented, NET OS is deeply integrated. Replacement requires significant investments in hardware swap, data migration (up to 200 man-hours) and re-training. Average switching costs amount to €50,000 - €100,000 per 1,000 workspaces, a strong competitive barrier.
Brand & Trust
In B2B, no one wins on product alone. Our proven track record with 150+ successful implementations and 95% client retention speak volumes. This strengthens our brand, shortens the sales cycle, and increases lead conversion by 25%.
5
Regulatory Expertise & Certification
The complex landscapes of GDPR, ISO 27001, CSRD, and EU Taxonomy require years of investment. We are fully compliant and offer audit-ready reports that competitors still need to develop. This gives us a 2-3 year head start and opens doors to crucial markets.
Go-to-Market Strategy: High-Value Growth & ROI
Our GTM strategy focuses on targeted penetration of high-value segments for higher deal sizes and a superior LTV/CAC ratio. We maximize impact by working the market deeply, not broadly, with an efficient sales model.
Three Strategic GTM Pillars
Direct Enterprise Sales
Targeting the top 200 high-value enterprises in the Benelux (500+ employees, >10,000m² real estate). Average deal size €750K ARR; sales cycle 6-12 months. Target: 15 new customers in 2024.
Strategic Channel Partnerships
Alliances with leading facility & property managers (e.g., ISS, Sodexo, CBRE, JLL) and system integrators. They introduce NET OS as the preferred solution. Projection: 20% of revenue through partners by end of 2025.
OEM & Developer Bundles
Integration of NET OS into new construction projects by real estate developers (e.g., OVG, EDGE) for pre-sales implementations without acquisition costs. Positions NET OS as the smart building standard. Focus on 5 large developers in 2024.
Detailed Sales Playbook per Segment
Targeted Demand Generation Tactics
Inbound Strategy: Authority & Demand Creation
Thought Leadership: Publication of quarterly research reports ('Future of Work', 'Smart Building ROI').
SEO & Content Marketing: Strategic focus on long-tail keywords (e.g., "smart office analytics"). Goal: 30% MQLs via organic traffic.
Case Studies & ROI Stories: In-depth analyses of customer successes with quantifiable ROI.
Webinars & Exclusive Events: Educational sessions with experts, targeting C-level decision-makers.
Outbound Strategy: Direct Market Approach
Account-Based Marketing (ABM): Hyper-targeted campaigns for the top 100 strategic accounts.
Warm Introductions: Leverage network of advisors/investors/customers for strategic introductions.
Industry Fairs & Conferences: Active presence (MIPIM, PropTech Summit), focus on speaking slots.
PR & Awards: Media attention and industry recognition (e.g., "PropTech Innovator Award 2024").
Sales Efficiency & Financial Projection 2024: Target CAC €25K, LTV €250K \rightarrow LTV/CAC 10x. High deal sizes and superior retention compensate for longer sales cycles. Focus on the quality and strategic value of the pipeline, not quantity. Crucial metrics for scalability and profitability.
Precision targeting + strategic multi-channel approach achieves maximum efficiency and ROI. No waste on unqualified prospects. Every contact and conversation is relevant, resulting in optimized acquisition costs and accelerated time-to-value.
Partnership Strategy: Scaling Without Linear Headcount
To scale rapidly and cost-efficiently without disproportionate headcount growth, we are building a **strategic partner ecosystem**. Partners provide distribution, implementation, and expertise; we provide innovative technology. This win-win maximizes market penetration and significantly lowers CAC.
Facility Management
Large FM players integrate NET OS as a value-add into their portfolio. This model offers **15-25% recurring revenue share**, direct scalability, and access to 10,000+ buildings.
Property Management
Advisors such as CBRE, JLL recommend NET OS for portfolio optimization. Includes **5-10% referral fees** and joint co-marketing for lead generation.
System Integrators
IT service providers integrate NET OS into their solution portfolio. We offer training and **25-35% margin sharing** on licenses and services, creating new revenue streams.
Developers & Builders
Large builders (BAM, Dura Vermeer) integrate NET OS as standard in new construction/renovation. This guarantees pre-sales volume with **favorable OEM pricing (up to 40% lower)** and co-branding.
Premium Office Furniture OEMs
Partnering with high-end furniture manufacturers (e.g., Vitra) to embed NET OS intelligence directly into smart office furniture. This enables comprehensive smart workspace solutions from day one, offering enhanced user experience and data insights into facility usage.
Partner Program Structure
Our structured partner program guarantees flexibility and incentive alignment, with clear growth and investment steps.
Partner Enablement & Support
Certification Program – Standardized training for sales and technical teams.
Deal Registration Portal – System to prevent channel conflict and reward partners.
Co-marketing Assets – Library of whitepapers, case studies, webinars.
Dedicated Partner Manager – Single point of contact for support and strategy.
Joint Business Planning – Regular sessions for quarterly and annual plans.
Ambitious Partner Goals 2025-2030
2025: 5 referral, 2 resellers. 20% revenue partner-sourced, 1000 connected workspaces.
2026: 15 partners (min. 5 implementers, 3 resellers). 40% revenue partner-sourced, 5000 workspaces.
2027: 30+ partners, incl. 3 strategic alliances. 50%+ revenue partner-sourced, 15,000 workspaces.
2030: Target of 50,000 workspaces via partners, accounting for 70%+ revenue.
By 2027, >50% of revenue will be partner-sourced, dramatically increasing NET OS's scalability and profitability, leading to our 2030 goal.
Partnerships are **essential for capital-efficient growth**. Each partner provides leverage through their network, brand, and resources. We focus on product & platform innovation; they achieve the market penetration and scale needed for 50,000 workspaces.
Business Distribution Model: MSP Channel Strategy (2027+)
Starting in 2027, NET OS will scale through Managed Service Providers (MSPs) to accelerate market penetration and reduce direct sales complexity. This channel strategy leverages MSP expertise in local markets while maintaining NET OS platform control.
This diagram visually represents the MSP channel strategy, outlining the key relationships and responsibilities within the NET OS partner ecosystem.
Create a comprehensive table showing roles and responsibilities:
This model creates clear boundaries, leverages MSP strengths, and maintains NET OS control over core technology.
International Expansion: Europe First, Then Global
The Netherlands serves as our strategic springboard. With proven product-market fit and operational excellence, we systematically expand into adjacent European markets with similar dynamics: rising real estate costs, stricter ESG regulations, and high PropTech adoption. This phased approach minimizes risks and maximizes capital efficiency towards European market leadership.
Geographic Expansion Roadmap: Targeting 50,000 Workplaces by 2030
1
2025: Benelux Consolidation & Scale
Strengthening presence in the Netherlands and Belgium, focusing on operational excellence and references. Goal: 10,000 workplaces in Benelux, ARPU €35/workplace/month. Full localization for French-speaking Belgium.
2
2026: DACH Market Entry & Strategic Partnerships
Expansion into Germany (Frankfurt, Munich, Hamburg) and Switzerland (Zurich, Geneva). Market potential of €5+ billion and high adoption willingness. Goal: 5,000 workplaces in DACH, including strategic partnership with a top-3 FM player. Full German localization.
3
2027: UK & Nordics Market Penetration
Access to the British market (London) and progressive Scandinavian markets (Stockholm, Oslo). Goal: 7,500 workplaces in UK/Nordics. Establishment of local entity in UK for post-Brexit compliance. Full Swedish localization.
4
2028: Southern Europe Growth
Expansion into France (Paris, Lyon) and Spain (Madrid, Barcelona). Focus on partnerships with local CRE players. Goal: 10,000 workplaces in Southern Europe. Full French and Spanish localization.
5
2029-2030: Global Consideration & Accelerated Scale
Evaluation of further expansion into the US (NYC, SF, Austin) and Asia (Singapore, Hong Kong). Requires significant capital and management; preference for joint ventures or strategic acquisitions. Overall Goal: 50,000 workplaces implemented worldwide by end of 2030, with projected ARR of €21M.
Market Selection Criteria: Data-Driven Expansion
Office Stock Size & Density
Minimum 25 million m² of commercial office space per city/region. Large, densely populated markets for more efficient GTM strategies and lower CAC.
ESG Regulation & Pressure
Presence of strict sustainability requirements (e.g., CSRD, CRREM). This creates urgency and higher adoption for our ESG-compliant solution.
Tech Adoption & Digital Maturity
High cloud/SaaS penetration (>70%) and proven digital mindset in real estate. Crucial for smooth implementation and rapid ROI.
Real Estate Costs & ROI Potential
Average rental prices >€350/m²/year and high operating costs. Increases financial ROI of our optimizations, resulting in a stronger business case.
Cultural & Geographic Proximity
Proximity to the Netherlands (Benelux, DACH) lowers entry barriers, localization costs, and increases operational efficiency. Accelerates market entry.
Existing Partnership Potential
Presence of global FM/PM players (JLL, CBRE, ISS) with existing Benelux contacts. Accelerates market penetration and acceptance of NET OS.
Localization vs Standardization: Localization of language, compliance, and partnership models per market. Retention of a standardized, scalable core platform. One codebase serves all markets, maximizing R&D efficiency while remaining locally relevant.
Europe represents a conservatively estimated €20 billion+ market opportunity in commercial real estate. Our focus on systematic, data-driven European dominance is sufficient to achieve unicorn status and significantly contribute to the sustainability of the built environment. Focus is our key to execution excellence and capital-efficient growth.
Technology Differentiation: Why Our Tech Wins
Sales opens doors, superior tech keeps them open. NET OS distinguishes itself through superior technology that competitors cannot match without re-architecture. This directly translates into higher ROI and operational efficiency for our customers, essential for a scalable and sustainable future.
Core Technology Stack
1
Edge + Cloud Hybrid Architecture
Edge-processing for real-time data and local decision-making (low latency, privacy-compliant), combined with the secure cloud for complex predictive modeling and deep analytics. Speed of edge, power of cloud.
2
True Multi-Tenant SaaS
One unified platform serves thousands of customers. Every improvement or bug fix is immediately available, resulting in unprecedented economies of scale in R&D and operations and rapid innovation cycles for all customers.
3
Patented AI/ML Prediction Engine
Our proprietary algorithms deliver 87% accuracy for occupancy predictions and anomaly detection. Trained on 3+ years of anonymized data (500M+ data points), creating an irreplaceable advantage.
4
Open API & Integration Layer
Robust RESTful APIs and pre-built connectors (e.g., IWMS, ERP) ensure seamless integration into existing systems. Interoperability minimizes vendor lock-in and maximizes flexibility.
5
Security & Compliance by Design
End-to-end encryption, zero-trust architecture, and GDPR-native data processing are fundamental principles. Complies with ISO 27001 and NEN 7510; security and privacy are integrally built-in, data exclusively within the EU.
Technical Competitive Advantages
Proprietary IP & Data Assets
3 years, €4.5M R&D results in a defensive advantage:
Occupancy prediction: 87% accurate, 15% energy cost reduction.
Personalization engine: learns preferences in <2 weeks, 20% user satisfaction.
Energy optimization: 10-25% energy savings.
Anomaly detection: identifies malfunctions before impact, saves 1-2 days downtime/year.
Continuous Innovation & Strategic Partnerships
Tech is never "finished":
20% of ARR (industry average: 15%) to R&D (€1.5M in 2024).
Engineering-first culture: 65% of team are engineers, ensures rapid iteration.
Open source contributions: talent and knowledge sharing.
Academic partnerships: with TU Delft and MIT for groundbreaking research.
Technology is our unfair advantage. Competitors lack the scale of our data, depth of experience, and robustness of our architecture. We have a 3-year head start in product development, growing through superior execution speed.
Risk Mitigation: Transparency About Challenges
Every business faces risks. We are transparent and proactively mitigate them. Serious investors value honesty and a solid risk management strategy. Here are the main risks and our concrete countermeasures.
Risk is inherent to growth. But controlled risk is essential. Every risk is actively managed with clearly defined owners and contingency plans. We systematically control risks, which directly contributes to the value protection of your investment.
Transparency builds trust. We are realistic about what can go wrong, but also strategically prepared with robust plans and operational discipline. That makes us resilient, secure, and an attractive investment.
Exit Strategy: Multiple Paths to Liquidity and Value Realization
A clear exit strategy is crucial. We are building NET OS for **long-term value creation**, but offer investors **multiple strategic liquidity moments**. This maximizes returns by optimally responding to market conditions and growth phases.
Three Primary Exit Scenarios with Clear Triggers
1
Strategic Acquisition
Expected Timeline: Q4 2027 - Q2 2029 | Target Valuation: €100M - €250M+ EV
Acquisition by a party looking to integrate our technology and market leadership. Potential acquirers:
Global Proptech Platforms (e.g., WeWork, VTS).
Facility/Property Management Giants (ISS, Sodexo, JLL, CBRE).
CRE Tech Conglomerates (Yardi, RealPage, MRI Software).
IoT/Building Automation Leaders (Siemens, Schneider Electric).
Trigger: Realization of €20M+ ARR with proven scalability in >3 EU markets and a clear 'moat' in data and integrations. This makes us indispensable for strategic premiums.
2
Private Equity Buyout
Expected Timeline: Q1 2028 - Q4 2030 | Target Valuation: €150M - €300M+ EV
Buyout by PE funds that see value in our proven, scalable model. Attractive due to:
Strong Recurring Revenue Base (high SaaS multiples).
Roll-up Potential (NET OS as acquisition platform).
Operational Leverage (demonstrable efficiency improvements).
Robust FCF Generation (clear path to free cash flow).
Trigger: Sustainable profitability (EBITDA positive >15%) with proven internationalization and annual growth of >30%.
3
IPO (Long Term)
Expected Timeline: Q3 2031+ | Target Valuation: €500M+ EV
IPO for maximum scale and liquidity, not a primary short- to medium-term goal. Requirements for public markets:
Substantial ARR (>€50M+ ARR with >30% growth).
Clear Profitability (or convincing path within 12-18 months).
Geographical Diversification (success in >3 major international markets).
"Public-Ready" Governance (compliant with audit, robust IR).
Trigger: Market leadership in the flexible workplace OS sector, proven innovation, and favorable stock market climate for tech growth companies. This scenario offers the highest potential valuation.
Value Maximization Strategy & Building Blocks
Strategic Foundations for Maximum Value
We build for the long term, with a focus on 'exit-readiness' from day one, including:
Clean Cap Table (transparent ownership structure).
Scalable Platform (multi-tenant architecture).
Well-Documented IP (intellectual property protection).
Diversified Customer Portfolio (risk diversification).
Strong Leadership Team (continuity without founders).
Optionality Creates Value and Power
Multiple exit paths maintain maximum leverage and control:
No 'Desperation' (best negotiation terms).
Competition Among Buyers (drives up valuation).
Flexible Timing (delay until optimal market/performance).
Potential Partial Exits (liquidity for early investors).
The exit is not an end, but the **realization of created value**. For convertible loan holders: **conversion at Series A (expected 4-5 years) OR liquidity in exit scenarios (expected 5-7 years).** These liquidity moments guarantee attractive returns.
The Problem: Untapped Value in Underutilized Workspaces
The €20B+ European Market Opportunity
Current office environments are inefficient and expensive: on average, **50% of office space remains unused** on any given workday, leading to significant waste of capital, energy, and productivity.
Real Estate Costs
Companies annually lose **€10,000 per unused workspace** in rent and maintenance, accumulating to billions of euros in wasted resources across Europe.
ESG Impact
An unused office consumes **70-80% of the energy** of an occupied office. ESG regulations (e.g., CSRD) mandate significant CO₂ reduction, a direct challenge that NET OS solves.
Employee Experience
Despite empty spaces, employees experience a lack of suitable work and meeting rooms. This leads to frustration, reduced productivity, and lower employee satisfaction, which is essential for talent retention.
These inefficiencies create a massive, untapped market for innovative solutions. The urgency is amplified by hybrid work and increasing pressure on sustainability goals.
"In 2023, the average office occupancy in European cities was only **43%** at peak times. This represents a missed opportunity of **€20 billion+** per year for property owners and companies."
Our Mission: From Waste to Value Creation
We believe in a future where:
Offices **dynamically adapt** to needs, leading to a **4x efficiency improvement**
Every square meter **measurably contributes** to productivity, well-being, and sustainability
Sustainability is a **real-time, data-driven reality** with demonstrable CO₂ reduction
Data **empowers** facility managers and executives to make smarter decisions
Technology **fades into the background** so human interaction and innovation flourish
NET OS transforms these challenges into competitive advantage and a sustainable future. We offer the immediate solution to a multi-billion euro problem.
Contact & Next Steps
Ready to shape the future of workplaces?
Whether you are an investor, potential client, or strategic partner, we invite you to take the next step towards transforming your workplace into an intelligent, sustainable, and human-centric environment with demonstrable ROI and impact. Let's start a conversation tailored to your needs.
For Investors
Discover our compelling financial projections, in-depth market analyses, and the proven business case for exponential growth. We offer exclusive investor days and in-depth sessions with our management team. Experience our scalable technology and the path to a valuation of €500M by 2028.
Next Step: Schedule an Investor Meeting
For Potential Clients
Experience the transformative power of NET OS with customized demos and pilot projects designed to deliver measurable results. See how you can significantly save costs, reduce your CO₂ footprint, and boost employee satisfaction, backed by concrete metrics and successful customer cases.
Next Step: Request a Personalized Demo
For Strategic Partners
Are you a facility manager, property developer, or technology integrator? Let's explore how NET OS can strengthen your portfolio, help you tap into new markets, and guarantee a leading position in smart workspace solutions. We are actively seeking partners to jointly transform 50,000 workplaces by 2030.
Next Step: Initiate a Partnership Discussion
Schedule Investor Meeting
Request a Demo
Explore Partnership
Connect with NET OS
Headquarters: Amsterdam
Website: www.netos.io
LinkedIn: /company/net-os
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Confidentiality & Disclaimer: This presentation contains strictly confidential and proprietary information, exclusively for selected investors and strategic partners. Unauthorized distribution, reproduction, or disclosure is strictly prohibited. Financial projections, market analyses, and growth targets are "forward-looking statements" based on current expectations and assumptions, and do not constitute guarantees of future performance, subject to risks and uncertainties.
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Appendix
This section contains supplementary information and detailed documentation.
Net OS Shareholder Structure
A transparent overview of Net OS's current ownership structure, designed to provide clarity to investors and stakeholders.
This distribution reflects our commitment to the interests of our founders and early supporters, as well as attracting and retaining top talent through our employee stock ownership plan. This model is focused on sustainable growth and long-term value creation.
Why a Convertible Loan Agreement (CLA)?
A Convertible Loan Agreement (CLA) offers strategic flexibility for both parties: investors benefit from robust downside protection (interest) and substantial upside potential (equity conversion), while NET OS avoids immediate dilution and valuation pressure in this crucial growth phase.
Benefits for Investors
Downside Protection & Guaranteed Return
Guaranteed annual return of 5-7%. At maturity (24-36 months): repayment of principal and interest, or conversion to equity for capital preservation.
Significant Upside Potential (20% Discount)
Conversion to equity with a 20% discount on the next equity round. With growth to a €60M+ valuation, you convert at a lower effective price, resulting in greater ownership participation and higher potential ROI.
Valuation Cap Protection (€110M)
The Valuation Cap of €110M protects your investment against extreme valuation increases, even with a higher Series A valuation. This guarantees a significant equity upside and an attractive entry point, offering early investors favorable conversion terms and protection against valuation pressure.
Liquidity Priority in Exit Scenarios
In an exit (M&A, IPO), CLA holders are prioritized for repayment (principal + interest) before equity holders. This offers additional security and a preferential position, further lowering the risk profile.
Benefits for NET OS
No Immediate Dilution or Valuation Pressure
The CLA allows us to focus on our growth strategy without complex valuation negotiations. Dilution occurs later, after significant value generation and at a higher valuation.
Acceleration of Momentum and Value Growth
With the CLA, we can grow to 30,000+ workplaces and €29M ARR in 18-24 months. This validates our unit economics and optimally positions us for a Series A round under the most favorable terms.
Optimal Alignment of Interests
CLA holders have a shared interest in NET OS's financial stability (interest) and exponential growth (equity upside). This creates a perfect alignment of objectives in this critical phase.
Faster Execution and Flexibility
The CLA structure is significantly faster to close than an equity round, minimizes legal complexity, and accelerates the deployment of resources for operational expansion.
This structure is a well-considered win-win strategy. Investors obtain risk-adjusted returns with a significant equity kicker. We receive the necessary resources for ambitious growth without unnecessarily "burning" valuation in this early, crucial phase. Both parties win exponentially if NET OS succeeds – precisely the strategic alignment we seek.